UPDATED: Paramount Pictures overshot slightly on their Sunday projection, so the film came in at a less impressive $54.71 million for the weekend. The Friday ($22.159 million) and Saturday ($18.169 million) numbers were in line with their estimates, but Sunday ($14.385 million) dipped more than expected.
Overall domestic box office looks headed for around $125-150 million.
Original article follows below.
G.I. Joe: The Rise of Cobra could only muster a 39% rating on Rotten Tomatoes, but the film overcame the weak reviews to open with a strong $22.25 million and an estimated $56.2 million for the weekend. There was actually some belief that it could even top out at around $60 million, but it dropped unexpectedly on Saturday to $18.25 million and is projected to pull in another $15.7 million on Sunday. Even still, the $56.2 million makes ‘G.I. Joe’ the fourth-highest grossing August-opener of all-time (second-highest grossing for non-sequel films). Foreign numbers were also strong, with the film expected to pull in $44.3 million, putting its worldwide cume to a solid $100.5 million.
It’s still too early to say where it would ultimately end up domestically, but if I were to throw out a ball-park figure I would say it’ll land somewhere around $125-175 million. Of course for any other movie that would be incredibly impressive, but the film had a relatively huge budget of $175 million, so strong returns from DVD/Blu-ray and other revenue sources will be key in evaluating just how successful it is for Paramount and the studio’s various partners.