August 2009
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Broadcast TV Ratings for Tuesday, August 4, 2009

With an extended two-hour edition of America’s Got Talent, NBC managed to take first place across the board last night.

FOX, meanwhile, remained competitive in the A18-49 demographic, and saw little decline for week two of More to Love.  The show didn’t attract that many viewers (4.06 million), but held steady among Adults 18-49 and posted a so-so 1.8 rating in the demo (-5% from last week’s premiere).

Elsewhere on the evening, Big Brother on CBS (Households: #2, Viewers: #2, A18-49: #3) grew by upper single-digits from the week prior.

Fourth place belonged to ABC, who attracted very little attention last night.  The return of The Superstars (the season finale) fell double-digits across the board and over 30% among adults 18-49 from the last original episode, and Primetime: Family Secrets was also off by double-digits.

Full ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

NBC finished in first place for the evening with a 6.6/12 household rating/share, 10.82 million viewers and a 2.9/9 rating/share among adults 18-49.

Last Week:

6.0/10 HH rating/share [#1]
9.49M viewers [#1]
2.5/8 A18-49 rating/share [#2]

  • 8:00 p.m.: America’s Got Talent-REPEAT (4.6/8 HH rating/share, 7.16M viewers, 1.8/6 A18-49 rating/share).
  • 9:00 p.m.: A two-hour edition of America’s Got Talent (7.6/13 HH rating/share, 12.66M viewers, 3.5/10 A18-49 rating/share).

Week-to-week numbers:

Households – 7.9/13 to 7.6/13 (-4%)
Viewers – 13.24M to 12.66M (-4%/-0.58M)
Adults 18-49 – 3.5/10 to 3.5/10 (n/c)

CBS followed in second place for the evening with a 4.5/8 household rating/share and 6.78 million viewers, but was third among adults 18-49 with a 1.7/5 rating/share.

Last Week:

4.4/8 HH rating/share [#2]
6.66M viewers [#2]
1.6/5 A18-49 rating/share [#3]

  • 8:00 p.m.: NCIS-REPEAT (6.2/11 HH rating/share, 9.38M viewers, 1.7/6 A18-49 rating/share).
  • 9:00 p.m.: Big Brother (4.1/7 HH rating/share, 6.61M viewers, 2.3/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.8/6 to 4.1/7 (+8%)
Viewers – 6.07M to 6.61M (+9%/+0.54M)
Adults 18-49 – 2.1/6 to 2.3/7 (+9.5%)

  • 10:00 p.m.: Medium-REPEAT (3.1/5 HH rating/share, 4.35M viewers, 1.0/3 A18-49 rating/share).

FOX finished in third place for the evening with a 3.2/6 household rating/share and 5.26 million viewers, but managed a second place finish among adults 18-49 with a 2.5/8 rating/share.

Last Week:

3.3/6 HH rating/share [#4]
5.50M viewers [#3]
2.6/8 A18-49 rating/share [#1]

  • 8:00 p.m.: Hell’s Kitchen (3.9/7 HH rating/share, 6.46M viewers, 3.1/10 A18-49 rating/share).

Week-to-week numbers:

Households – 4.1/7 to 3.9/7 (-5%)
Viewers – 7.04M to 6.46M (-8%/-0.58M)
Adults 18-49 – 3.4/11 to 3.1/10 (-9%)

  • 9:00 p.m.: More to Love (2.6/4 HH rating/share, 4.06M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers (series premiere):

Households – 2.6/4 to 2.6/4 (n/c)
Viewers – 4.01M to 4.06M (+1%/+0.05M)
Adults 18-49 – 1.9/5 to 1.8/6 (-5%)

ABC followed in fourth place for the evening with a 1.9/3 household rating/share, 2.81 million viewers and a 1.0/3 rating/share among adults 18-49.

Last Week:

3.4/6 HH rating/share [#3]
4.82M viewers [#4]
1.5/5 A18-49 rating/share [#4]

  • 8:00 p.m.: The season, and likely series, finale of The Superstars (2.0/4 HH rating/share, 2.85M viewers, 0.9/3 A18-49 rating/share).

Episode-to-episode numbers (6/30/2009):

Households – 2.5/4 to 2.0/4 (-20%)
Viewers – 3.97M to 2.85M (-28%/-1.12M)
Adults 18-49 – 1.3/4 to 0.9/3 (-31%)

  • 9:30 p.m.: Scrubs-REPEAT (1.2/2 HH rating/share, 1.70M viewers, 0.7/2 A18-49 rating/share).
  • 10:00 p.m.: Primetime: Family Secrets (2.3/4 HH rating/share, 3.30M viewers, 1.3/4 A18-49 rating/share).

Episode-to-episode numbers (7/28/2009):

Households – 3.5/6 to 2.3/4 (-34%)
Viewers – 4.85M to 3.30M (-32%/-1.55M)
Adults 18-49 – 1.5/5 to 1.3/4 (-13%)

Last week’s numbers (The Bachelorette: After the Final Rose):

Households – 5.4/9
Viewers – 7.99M
Adults 18-49 – 2.8/8

The CW finished in fifth place for the evening with a 0.7/1 household rating/share, 0.98 million viewers and a 0.4/1 rating/share among adults 18-49.

Last Week:

0.8/1 HH rating/share [#5]
1.09M viewers [#5]
0.4/1 A18-49 rating/share [#5]

  • 8:00 p.m.: 90210-REPEAT (0.6/1 HH rating/share, 0.89M viewers, 0.4/1 A18-49 rating/share).
  • 9:00 p.m.: Hitched or Ditched-REPEAT (0.7/1 HH rating/share, 1.08M viewers, 0.4/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “America’s Got Talent” will be reported in next weeks report for Tuesday, August 11, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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