Disney has in development an Internet service that would offer its movies, TV shows, games and other content to users on a subscription basis, Disney president and CEO Bog Iger revealed to the media on Wednesday. Details on the project were scarce, with Iger only saying it would offer a “robust” experience for users. Via Variety:
“People are willing to pay for what they perceive to be value,” Iger said during a Q&A sesh held as part of the Brainstorm Tech confab in Pasadena hosted by Fortune mag.
“We think there’s a lot of head room in being able to charge for product on the Web,” Iger said. He added that Disney has been spending a lot of time examining how much consumers spend per hour on various entertainment options. The Mouse, like every other media company, is focused on wringing more coin out of Internet activities as consumers spend more time online. He said Disney is focused on pursuing “multiple forms of monetization,” from subscription fees and paid content a la iTunes sales, to advertising to pay-as-you-go services.