While it opened to a strong $14.40 million on Friday, Brüno slid a steep 39% on Saturday to $8.75 million and took in $7.47 million on Sunday for a first place $30.62 million from 2,756 theaters for its opening weekend.
While the total number is pretty much in line with what Universal was expecting going into the weekend, it’s a slight tick down from the $35-40 million expected after the strong midnight and Friday numbers came in.
For comparison, Brüno opened slightly above 2006’s ‘Borat’ ($26.46 million). That performance, however, is considered to be more impressive given it opened in just 837 theaters. It expanded to 2,566 theaters the following week and grew 7% to $28.27 million, ending its domestic run with $128.51 million ($261.57 million worldwide).
Brüno‘s Friday to Saturday slide shows that the movie was a bit more frontloaded than expected, and could indicate that it’ll have trouble reaching even $100 million domestically.
Brüno added an estimated $25 million from international playdates, with about $20 million coming from the eight Universal-handled territories (1,435 screens) and the rest coming from Sony and Mandate.
Overall, the film stands at about $55.62 million worldwide.
Post updated with actuals.