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Broadcast TV Ratings for Tuesday, July 7, 2009


ABC, CBS and NBC all devoted at least one hour of primetime to coverage of the passing/memorial service of Michael Jackson.  All three programs at 10:00pm were focused on Michael Jackson, while ABC also aired a 9:00pm special edition of 20/20.

Overall, the four hours of programming drew a combined 18.0 HH rating, 26.18M viewers and an 8.2 A18-49 rating.  The most-watched Michael Jackson-related program on television last night came courtesy of ABC’s Primetime: Family Secrets at 10:00pm, which drew a 6.0/10 HH rating/share, 8.60M viewers and a 2.6/7 A18-49 rating/share.

Full ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

CBS finished in first place for the evening with a 5.7/10 household rating/share and 8.47 million viewers, but was third among adults 18-49 with a 1.7/5 rating/share.

Last Week:

6.3/11 HH rating/share [#1]
9.72M viewers [#1]
2.0/6 A18-49 rating/share [#2]

  • 8:00 p.m.: NCIS-REPEAT (7.0/13 HH rating/share, 10.77M viewers, 2.0/7 A18-49 rating/share).
  • 9:00 p.m.: The Mentalist-REPEAT (6.1/10 HH rating/share, 9.09M viewers, 1.8/5 A18-49 rating/share).
  • 10:00 p.m.: 48 Hours Mystery: Michael Jackson: The Last Dance (3.9/7 HH rating/share, 5.55M viewers, 1.5/4 A18-49 rating/share).

Week-to-week numbers:

Households – 5.4/10 to 3.9/7 (-28%)
Viewers – 8.02M to 5.55M (-31%/-2.47M)
Adults 18-49 – 2.0/6 to 1.5/4 (-25%)

NBC followed in second place for the evening with a 4.4/8 household rating/share and 7.13 million viewers, but managed a first place finish among adults 18-49 with a 2.2/7 rating/share.

Last Week:

5.8/10 HH rating/share [#2]
9.48M viewers [#2]
2.6/8 A18-49 rating/share [#1]

  • 8:00 p.m.: The series premiere of Great American Road Trip (3.0/6 HH rating/share, 4.66M viewers, 1.3/5 A18-49 rating/share).
  • 9:00 p.m.: America’s Got Talent (6.2/10 HH rating/share, 10.43M viewers, 3.0/9 A18-49 rating/share).

Week-to-week numbers:

Households – 7.6/13 to 6.2/10 (-18%)
Viewers – 13.15M to 10.43M (-21%/-2.72M)
Adults 18-49 – 3.7/11 to 3.0/9 (-19%)

  • 9:00 p.m.: Dateline: A Farewell to Michael Jackson (4.1/7 HH rating/share, 6.29M viewers, 2.3/7 A18-49 rating/share).

ABC finished in third place for the evening with a 4.2/7 household rating/share and 6.18 million viewers, but managed a second place finish among adults 18-49 with a 1.9/6 rating/share.

Last Week:

2.3/4 HH rating/share [#3]
3.48M viewers [#3]
1.1/3 A18-49 rating/share [#3]

  • 8:00 p.m.: The Superstars (2.7/5 HH rating/share, 4.20M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers (8:00-9:30pm):

Households – 2.5/4 to 2.7/5 (+8%)
Viewers – 3.97M to 4.20M (+6%/+0.23M)
Adults 18-49 – 1.3/4 to 1.4/5 (+8%)

  • 9:00 p.m.: 20/20 Special Edition: Remembering Michael Jackson (4.0/7 HH rating/share, 5.74M viewers, 1.8/5 A18-49 rating/share).

Last week’s numbers (Better off Ted – 9:30pm):

Households – 1.2/2
Viewers – 1.76M
Adults 18-49 – 0.6/2

  • 10:00 p.m.: Primetime: Family Secrets (6.0/10 HH rating/share, 8.60M viewers, 2.6/7 A18-49 rating/share). Note: This was focused on the Michael Jackson family.  That’s what explains the huge increase over last week’s episode.

Week-to-week numbers:

Households – 2.5/4 to 6.0/10 (+140%)
Viewers – 3.60M to 8.60M (+139%/+5.00M)
Adults 18-49 – 0.9/3 to 2.6/7 (+189%)

FOX followed in fourth place for the evening with a 1.5/3 household rating/share, 2.19 million viewers and a 0.8/3 rating/share among adults 18-49.

Last Week:

1.8/3 HH rating/share [#4]
2.89M viewers [#4]
1.0/3 A18-49 rating/share [#4]

  • 8:00 p.m.: Film: Legally Blonde 2: Red, White & Blonde-REPEAT (1.5/3 HH rating/share, 2.19M viewers, 0.8/3 A18-49 rating/share).

Last week’s numbers (Film: Legally Blonde-REPEAT):

Households – 1.8/3
Viewers – 2.81M
Adults 18-49 – 1.0/3

The CW finished in fifth place for the evening with a 0.7/1 household rating/share, 1.05 million viewers and a 0.4/1 rating/share among adults 18-49.

Last Week:

0.6/1 HH rating/share [#5]
0.91M viewers [#5]
0.3/1 A18-49 rating/share [#5]

  • 8:00 p.m.: 90210-REPEAT (0.7/1 HH rating/share, 1.03M viewers, 0.5/2 A18-49 rating/share).
  • 9:00 p.m.: Hitched or Ditched-REPEAT (0.7/1 HH rating/share, 1.08M viewers, 0.4/1 A18-49 rating/share).

Last week’s numbers (Hitched or Ditched):

Households – 0.7/1
Viewers – 1.03M
Adults 18-49 – 0.4/1


Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “America’s Got Talent” will be reported in next weeks report for Tuesday, July 14, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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