In an interview with Forbes about the future of Hollywood, Sony Picture Entertainmet’s co-chairmen Amy Pascal and Michael Lynton discussed the possibility of doing Spider-Man 4 in 3D:
Forbes: Are you considering doing any live action movies in 3-D? What about Spider-Man 4?
Pascal: Could be.
Lynton: People are paying a premium to see movies in 3-D and that’s a very big deal. It’s never been done before that someone says you have to pay more to see Spider-Man than a romantic comedy.