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Broadcast TV Ratings for Tuesday, April 21, 2009

042109piechart-viewers Full ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

Fox finished in first place for the evening with a 9.9/15 household rating/share, 16.88 million viewers and a 6.0/16 rating/share among adults 18-49.

Last Week:

10.0/15 HH rating/share [#1]
17.49M
viewers [#1]
6.3/16 A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (13.6/22 HH rating/share, 23.25M viewers, 8.0/22 A18-49 rating/share) was mostly flat from the week prior with only slight declines likely to be offset by the final nationals when the one-minute overrun is tabulated into the results.

Week-to-week numbers (8:00-9:04pm):

Households – 13.8/21 to 13.6/22 (-1%)
Viewers – 24.38M to 23.25M (-5%/-1.13M)
Adults 18-49 – 8.5/23 to 8.0/22 (-6%)

  • 9:00 (9:01) p.m.: Fringe (6.3/9 HH rating/share, 10.52M viewers, 4.1/10 A18-49 rating/share) was up just minimally, at least in terms of a direct comparison to last week’s final nationals. When the finals are released and the one-minute ‘Idol’ overrun is factored into the equation, we’ll see a decline somewhere to the 10-million range so the week-to-week numbers will be flat.  Fringe is actually an “on-the-bubble” show on some folks’ lists.  They label it as such due to its, admittedly, poor retention levels.  I have to counter that with this solid fact: its current audience is high, especially among adults 18-49.  Many CBS procedurals draw less viewers in the key A18-49 demographic than Fringe does.  Besides, it’s not as if there’s a strong crossover appeal between American Idol and Fringe.  A loss of viewership is expected.  What’s most important is that the show remains a consistent performer, drawing, on average, 9-11 million viewers a week and ratings in upper 3’s and low 4’s among adults 18-49.  While a renewal hasn’t been announced, I don’t have any doubt that the show will be back next season.

Week-to-week numbers (9:04-10:03pm):

Households – 5.9/9 to 6.3/9 (+7%)
Viewers – 10.15M to 10.52M (+4%/+0.37M)
Adults 18-49 – 4.0/10 to 4.1/10 (+2.5%)

CBS followed in second place for the evening with a 6.8/11 household rating/share and 10.36 million viewers, but was third among adults 18-49 with a 2.4/6 rating/share.

Last Week:

8.2/13 HH rating/share [#2]
12.88M viewers [#2]
2.6/7 A18-49 rating/share [#3]

  • Note: As I reported a few days ago (see related article) CBS decided to experiment with airing repeats of The Big Bang Theory and Two and a Half Men, two strong Monday night performers (even when in repeats) here on Tuesday night–pushing NCIS and The Mentalist up an hour and taking Without a Trace out of the lineup.  CBS was never hoping to get more viewers, but they were likely looking to see if the two comedies could at least perform better among adults 18-49.  They did not.  Not sure what this means for the future, but its more than likely, at the moment at least, that Tuesday will remain comedy-free.  Then again, considering their Wednesday comedy block continues to perform only so-so, it’s possible they’ll make some changes come fall.  We’ll know for certain when the upfronts take place next month.
  • 8:00 p.m.: The Big Bang Theory-REPEAT (4.0/7 HH rating/share, 6.07M viewers, 1.6/5 A18-49 rating/share).
  • 8:30 p.m.: Two and a Half Men-REPEAT (4.5/7 HH rating/share, 6.75M viewers, 1.8/5 A18-49 rating/share).
  • 9:00 p.m.: NCIS-REPEAT (7.9/12 HH rating/share, 12.34M viewers, 2.8/7 A18-49 rating/share).
  • 10:00 (10:01) p.m.: The Mentalist-REPEAT (8.1/14 HH rating/share, 12.32M viewers, 2.8/7 A18-49 rating/share).

NBC finished in third place for the evening with a 5.6/9 household rating/share and 8.58 million viewers but managed a second place finish among adults 18-49 with a 3.4/9 rating/share.

Last Week:

5.2/8 HH rating/share [#4]
8.21M viewers [#4]
3.3/9 A18-49 rating/share [#2]

  • 8:00 p.m.: As it always does, The Biggest Loser: Couples (5.6/9 HH rating/share, 9.30M viewers, 3.7/10 A18-49 rating/share) held firm against stiff competition from American Idol on Fox, en route to a strong 9:00pm performance which elevated the two-hour program to high levels, especially among adults 18-49.

Week-to-week numbers:

Households – 5.6/9 to 5.6/9 (n/c)
Viewers – 9.11M to 9.30M (+2%/+0.19M)
Adults 18-49 – 3.8/10 to 3.7/10 (-3%)

  • 10:00 p.m.: Law & Order: Special Victims Unit-REPEAT (4.9/8 HH rating/share, 7.13M viewers, 2.7/7 A18-49 rating/share).

ABC followed in fourth place for the evening with a 5.4/9 household rating/share, 8.17 million viewers and a 1.9/5 rating/share among adults 18-49.

Last Week:

5.6/9 HH rating/share [#3]
8.61M viewers [#3]
2.1/6
A18-49 rating/share [#4]

  • 8:00 p.m.: According to Jim (2.7/4 HH rating/share, 3.71M viewers, 1.1/3 A18-49 rating/share) and…

Week-to-week numbers:

Households – 3.0/5 to 2.7/4 (-10%)
Viewers – 4.52M to 3.71M (-18%/-0.81M)
Adults 18-49 – 1.2/4 to 1.1/3 (-8%)

  • 8:30 p.m.: …another episode of According to Jim (2.6/4 HH rating/share, 3.73M viewers, 1.0/3 A18-49 rating/share) performed, to put it bluntly, quite horribly.  All you need to do is look at the performance among adults 18-49.  As if last week’s numbers weren’t low enough, the hour-long block fell even further, most especially among adults 18-49 where it was just barely above the 1.0 level.  If anyone’s wondering why ABC is putting up with these low numbers (a renewal was unexpected), it’s because extra episodes help syndication value.  Nearly all comedies perform strongly in syndication.

Week-to-week numbers:

Households – 2.7/4 to 2.6/4 (-4%)
Viewers – 4.13M to 3.73M (-10%/-0.40M)
Adults 18-49 – 1.2/3 to 1.0/3 (-17%)

  • 9:00 p.m.: When all is said and done–i.e. the finals are released– Dancing With the Stars: The Results (9.4/14 HH rating/share, 14.47M viewers, 3.2/8 A18-49 rating/share) will likely be flat from last week’s results episode.  As always, it’s worth noting just how low the series’ results episodes are in comparison to their regular episodes (-30% among viewers and -32% among adults 18-49 from yesterday’s episode).  That’s in direct opposition to American Idol, which has consistent numbers regardless if the episode airing is a results show or a regular episode.

Week-to-week numbers (results show):

Households – 9.6/15 to 9.4/14 (-2%)
Viewers – 15.24M to 14.47M (-5%/-0.77M)
Adults 18-49 – 3.5/9 to 3.2/8 (-9%)

Day-to-day numbers (MON; 4/20/2009 – regular episode):

Households – 13.0/20 to 9.4/14 (-28%)
Viewers – 20.53M to 14.47M (-30%/-6.06M)
Adults 18-49 – 4.7/12 to 3.2/8 (-32%)

  • 10:00 (10:02) p.m.: A special Tuesday airing of The Unusuals (4.2/7 HH rating/share, 6.32M viewers, 1.5/5 A18-49 rating/share) was not helped at all by the stronger, albeit obviously incompatible, lead-in.  The episode actually fell by nearly 20% among adults 18-49 from last week’s (Wednesday) episode. Unless things start to turn around, it’s not likely that the show will be back for more than its initial order. Note: Another episode of the series airs tonight in its normal time slot.

Episode-to-episode numbers (WED; 4/15/2009):

Households – 3.9/7 to 4.2/7 (+8%)
Viewers – 6.01M to 6.32M (+5%/+0.31M)
Adults 18-49 – 1.8/5 to 1.5/5 (-17%)

Last week’s numbers (Cupid):

Households – 4.1/7
Viewers – 6.10M
Adults 18-49 – 1.7/5

The CW finished in fifth place for the evening with a 1.6/2 household rating/share, 2.34 million viewers and a 1.0/3 rating/share among adults 18-49.

Last Week:

1.4/2 HH rating/share [#5]
2.09M
viewers [#5]
1.0/3
A18-49 rating/share [#5]

  • 8:00 p.m.:  I don’t know what it is, but I always seem to get rather attached to The CW shows (and some UPN and WB shows before the creation of this network), and Reaper (1.6/3 HH rating/share, 2.45M viewers, 1.0/3 A18-49 rating/share) is no exception.  So it makes me happy to see that the show was up nearly 20% among viewers and 11% among adults 18-49 from the week prior.  The sad thing is, even though the show out-performed the consistently more advertised and totally over-hyped (sorry fans!) lead-out 90210, it’s not likely to come back for another season because it doesn’t rate well in the network’s key demographics (Women 18-34 and Women 18-49).

Week-to-week numbers:

Households – 1.3/2 to 1.6/3 (+23%)
Viewers – 2.05M to 2.45M (+19.5%/+0.40M)
Adults 18-49 – 0.9/2 to 1.0/3 (+11%)

  • 9:00 p.m.: So after what I had to say about Reaper, you can probably guess that I don’t think 90210 (1.6/2 HH rating/share, 2.23M viewers, 1.1/3 A18-49 rating/share) is worthy of all that much attention.  The show was up slightly among viewers, but that increase was off-set by an 8% decline among adults 18-49.  But the show has already been renewed for a second season, so a ratings analysis isn’t all that necessary.  I would, however, like to point out once again that The CW continues to make a huge mistake in going after such a niche audience.  They could be so much stronger, but they have gone in this really, really odd direction.  When a poorly advertised show performs better than a highly hyped remake/reboot (whatever you want to call it), something’s seriously wrong with your strategy.  It’s baffling.  That’s all I can say about that.

Week-to-week numbers:

Households – 1.4/2 to 1.6/2 (+14%)
Viewers – 2.13M to 2.23M (+5%/+0.10M)
Adults 18-49 – 1.2/3 to 1.1/3 (-8%)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, April 28, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

  • Manny

    You know I personally like the new 90210. It's kind of interesting to watch. I'm not going to lie and say that I was all that hyped to see it at first, but it's okay. I think if people give it a chance it would grow on them too. But for that to happen people are going to have to stop ragging on it first. True, The CW over-hyped the show, but I think the show is worth it's hype. The cast isn't that bad to look at, and I love Lori Loughlin and Rob Estes. And the story lines aren't all that boring. And I'm huge fan of Tori Spelling! I just wish they would her more camera time, they could've taken her return to 90210 to whole other level than they actually took it. .

  • Manny

    You know I personally like the new 90210. It's kind of interesting to watch. I'm not going to lie and say that I was all that hyped to see it at first, but it's okay. I think if people give it a chance it would grow on them too. But for that to happen people are going to have to stop ragging on it first. True, The CW over-hyped the show, but I think the show is worth it's hype. The cast isn't that bad to look at, and I love Lori Loughlin and Rob Estes. And the story lines aren't all that boring. And I'm huge fan of Tori Spelling! I just wish they would her more camera time, they could've taken her return to 90210 to whole other level than they actually took it. .