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Bravo Announces Fred Segal-based Reality Series

fredsegalsantamonica-042109Bravo is adding another project to its lineup, a reality series set in a Fred Segal store.  According to THR, the still-untitled show will document the daily drama at the high-end retail outlet’s Santa Monica location.

“Bravo has established itself as the go-to network for the hottest, trendiest and most dramatic docu-series on television,” said Frances Berwick, executive vp and general manager at Bravo. “Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colorful personalities and lives.”