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Broadcast TV Ratings for Wednesday, April 15, 2009


With most of CBS’s lineup in repeats (with the exception of CSI: NY) Fox’s combination of Bones and American Idol dominated the competition last night.

ABC gained some traction thanks to Lost — which perked up slightly from the week prior — placing second place for the evening among adults 18-49.

Full ratings and breakdown’s, including week-to-week comparisons and my full analysis of individual programs, follows after the jump.

FOX finished in first place for the evening with a 10.3/17 household rating/share, 17.13 million viewers and a 5.5/15 rating/share among adults 18-49.

Last Week:

9.2/15 HH rating/share [#1]
15.42M viewers [#1]
5.2/14 A18-49 rating/share [#1]

  • 8:00 p.m.: Bones (6.9/12 HH rating/share, 10.76M viewers, 3.0/9 A18-49 rating/share) continues to be a remarkable performer for Fox, posting strong numbers wherever the network decides to run it.  In addition to the very solid 20-percent range increases from its last original episode (which aired on a Thursday), the show improved upon last week’s time slot occupant Lie to Me by an equally impressive 26% among viewers (or 2.2 million) and 20% among adults 18-49.

Episode-to-episode numbers (THUR; 4/9/2009):

Households – 5.7/10 to 6.9/12 (+21%)
Viewers – 9.01M to 10.76M (+19%/+1.75M)
Adults 18-49 – 2.5/8 to 3.0/9 (+20%)

Last week’s numbers (Lie to Me):

Households – 5.3/9
Viewers – 8.56M
Adults 18-49 – 2.5/8

  • 9:00 p.m.: American Idol: Results Show (13.8/21 HH rating/share, 23.49M viewers, 8.0/20 A18-49 rating/share) was mostly even with past editions including yesterday’s regular episode (down just minimally) and last week’s results show (up slightly).  The episode just nearly out-rated the combined 9:00pm audience of the other four major networks among adults 18-49 (8.0 rating for ‘Idol’ vs. an 8.3 rating across ABC, CBS, NBC and The CW).

Day-to-day numbers (regular episode – Tues; 4/14/2009 – 8:00-9:04pm):

Households – 13.8/21 to 13.8/21 (n/c)
Viewers – 24.38M to 23.49M (-4%/-0.89M)
Adults 18-49 -8.5/23 to 8.0/20 (-6%)

Week-to-week numbers (results show):

Households – 13.4/21 to 13.8/21(+3%)
Viewers – 22.98M to 23.49M (+2%/+0.51M)
Adults 18-49 -8.0/20 to 8.0/20 (n/c)

CBS followed in second place for the evening with a 6.0/10 household rating/share and 9.43 million viewers, but was third among adults 18-49 with a 2.4/7 rating/share.

Last Week:

7.0/11 HH rating/share [#2]
11.02M viewers [#2]
2.9/8 A18-49 rating/share [#2]

  • 8:00 p.m.: The New Adventures of Old Christine-REPEAT (3.7/6 HH rating/share, 5.68M viewers, 1.6/5 A18-49 rating/share).

Last week’s numbers (The New Adventures of Old Christine):

Households – 4.5/8
Viewers – 7.17M
Adults 18-49 – 2.1/7

  • 8:30 p.m.: Gary Unmarried-REPEAT (3.7/6 HH rating/share, 5.87M viewers, 1.8/5 A18-49 rating/share).

Last week’s numbers (Gary Unmarried):

Households – 4.5/7
Viewers – 7.24M
Adults 18-49 – 2.2/7

  • 9:00 p.m.: Criminal Minds-REPEAT (6.7/12 HH rating/share, 10.51M viewers, 2.5/6 A18-49 rating/share).

Last week’s numbers (Criminal Minds):

Households – 8.5/13
Viewers – 13.61M
Adults 18-49 – 3.3/8

  • 10:00 p.m.: The only original program on CBS last night, CSI: NY (7.7/13 HH rating/share, 12.01M viewers, 2.8/8 A18-49 rating/share) held relatively steady, with the exception of its performance in one category: adults 18-49. While the show was down in low single-digits among households and viewers, for some reason it took a hit in the key demographic, dropping a significant 15%. More than likely just a one-week thing. It’ll likely shoot back up to normal levels once the line-up returns with original episodes.

Week-to-week numbers:

Households – 7.9/13 to 7.7/13 (-3%)
Viewers – 12.50M to 12.01M (-4%/-0.49M)
Adults 18-49 – 3.3/9 to 2.8/8 (-15%)

ABC finished in third place for the evening with a 4.2/7 household rating/share and 6.74 million viewers, but managed a second place finish among adults 18-49 with a 2.6/7 rating/share.

Last Week:

4.1/7 HH rating/share [#3]
6.52M viewers [#3]
2.6/7 A18-49 rating/share [#3]

  • 8:00 p.m.: Both Scrubs (3.4/6 HH rating/share, 5.30M viewers, 2.0/7 A18-49 rating/share) and…

Week-to-week numbers:

Households – 3.0/5 to 3.4/6 (+13%)
Viewers – 4.56M to 5.30M (+16%/+0.74M)
Adults 18-49 – 1.9/6 to 2.0/7 (+5%)

  • 8:30 p.m.: …Better off Ted (3.0/5 HH rating/share, 4.72 viewers, 1.9/6 A18-49 rating/share) saw slight increases from the week prior, likely due to repeat airings of The New Adventures of Old Christine and Gary Unmarried on CBS.  Even still, the increases aren’t much to be thrilled about.  Scrubs was up just a tenth among adults 18-49, while Better off Ted managed just a two-tenth improvement over last week’s episode.

Week-to-week numbers:

Households – 2.7/5 to 3.0/5 (+11%)
Viewers – 4.04M to 4.72M (+17%/+0.68M)
Adults 18-49 – 1.7/5 to 1.9/6 (+12%)

  • 9:00 p.m.: Lost (5.4/8 HH rating/share, 9.01M viewers, 3.9/10 A18-49 rating/share) came back up over 9 million viewers and is right back at around the 4.0 level among adults 18-49 (expect a natural post-finals increase across the board due to the two-minute overrun). Many people will make the argument that Lost isn’t what it once was (a fact that can be applied to nearly every show on television), but the simple fact of the matter is that the show still delivers strong buzz for the network and continues to post impressive numbers among the key A18-49 demographic.

Week-to-week numbers:

Households – 5.1/8 to 5.4/8 (+6%)
Viewers – 8.56M to 9.01M (+5%/+0.45M)
Adults 18-49 – 3.8/10 to 3.9/10 (+3%)

  • 10:00 (10:02) p.m.: The Unusuals (4.1/7 HH rating/share, 6.21M viewers, 1.9/5 A18-49 rating/share) took a hit in week two (and may slide a bit further when finals are released). Retention from its Lost lead-in was about average among households (76%) and viewers (69%), but its performance among adults 18-49 (just 49% retention) is well below average, and does not at all bode well for future episodes. In terms of the show’s overall audience and the strength of its lead-in, it should really be at around the 2.5-3.0 rating range among adults 18-49. So in short: it’s under performing so don’t expect more episodes beyond the initial order unless it quickly begins to turn around.

Week-to-week numbers (series premiere):

Households – 4.5/8 to 4.1/7 (-9%)
Viewers – 6.83M to 6.21M (-9%/-0.62M)
Adults 18-49 – 2.1/6 to 1.9/5 (-10%)

NBC followed in fourth place for the evening with a 3.9/6 household rating/share, 5.68 million viewers and a 1.5/4 rating/share among adults 18-49.

Last Week:

3.3/5 HH rating/share [#4]
4.86M viewers [#4]
1.2/3 A18-49 rating/share [#5]

  • 8:00 p.m: Law & Order-REPEAT (3.9/7 HH rating/share, 5.57M viewers, 1.3/4 A18-49 rating/share).
  • 9:00 p.m: Law & Order: Special Victims Unit-REPEAT (3.7/6 HH rating/share, 5.51M viewers, 1.5/4 A18-49 rating/share).  Take note Life fans, this ‘SVU’ repeat out-performed last week’s season (or perhaps series) finale of Life by a hefty 20% among viewers and 15% among adults 18-49.  Additionally, lead-out…

Last week’s numbers (Life – second season/series? finale):

Households – 3.0/5
Viewers – 4.60M
Adults 18-49 – 1.3/3

  • 10:00 p.m: …Law & Order-REPEAT (4.1/7 HH rating/share, 5.95M viewers, 1.7/5 A18-49 rating/share) was boosted by its stronger lead-in, growing by an impressive 28% among viewers and 42% among adults 18-49 from the week prior.  Nothing changed in terms of competition for the hour.  The only difference between this week and last was that it’s lead-in was not an original episode of Life.

The CW finished in fifth place for the evening with a 1.7/3 household rating/share, 2.36 million viewers and a 1.1/3 rating/share among adults 18-49.

Last Week:

2.0/3 HH rating/share [#5]
2.85M viewers [#5]
1.3/4 A18-49 rating/share [#4]

  • 8:00 p.m.: America’s Next Top Model (2.6/4 HH rating/share, 3.76M viewers, 1.8/5 A18-49 rating/share) was mostly flat from the week prior, but does deserve some props for holding its own against fellow 8:00pm competition among, especially when considering its overall low viewership level (in relation to those shows).

Week-to-week numbers:

Households – 2.6/4 to 2.6/4 (n/c)
Viewers – 3.69M to 3.76M (+2%/+0.07M)
Adults 18-49 – 1.7/5 to 1.8/5 (+6%)

  • 9:00 p.m.: 90210-REPEAT (0.8/1 HH rating/share, 0.96M viewers, 0.4/1 A18-49 rating/share).

Last week’s numbers (America’s Next Top Model: Clip Show):

Households – 1.3/2
Viewers – 1.86M
Adults 18-49 – 0.9/2


Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Wednesday, April 22, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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