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Broadcast TV Ratings for Tuesday, April 7, 2009

040709piechart-viewers Full ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

Fox finished in first place for the evening with a 9.8/15 household rating/share, 16.97 million viewers and a 6.2/16 rating/share among adults 18-49.

Last Week:

11.3/17 HH rating/share [#1]
19.93M
viewers [#1]
7.5/19 A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (12.8/20 HH rating/share, 21.99M viewers, 7.8/22 A18-49 rating/share). Note: The nine-minute run-over hid a good deal of the show’s audience.  Final numbers are: 13.1/21 HH rating/share, 22.81M viewers and an 8.1/22 A18-49 rating/share.

Week-to-week numbers:

Households – 13.7/21 to 12.8/20 (-7%)
Viewers – 24.41M to 21.99M (-10%/-2.42M)
Adults 18-49 – 8.9/23 to 7.8/22 (-12%)

  • 9:00 (9:01) p.m.: Fringe (6.9/10 HH rating/share, 11.48M viewers, 4.5/11 A18-49 rating/share).  Note: Here are the finals, and as expected, the show fell off some due the extended ‘Idol’ overrun (it ran from 9:09-10:07pm): 5.7/9 HH rating/share, 9.88M viewers and a 4.0/10 A18-49 rating/share.  That completely changes the episode-to-episode numbers, but the show was still solid in its return: -3% among viewers, +1%/+0.05M among viewers and -2% among adults 18-49.

Episode-to-episode numbers (2/10/2009):

Households – 5.9/9 to 6.9/10 (+17%)
Viewers – 9.83M to 11.48M (+17%/+1.65M)
Adults 18-49 – 4.1/10 to 4.5/11 (+10%)

Last week’s numbers (series premiere – Osbournes: Reloaded – 9:26-10:02pm):

Households – 5.0/8
Viewers – 8.40M
Adults 18-49 – 3.7/9

CBS followed in second place for the evening with a 9.7/15 household rating/share, 15.50 million viewers and a 3.3/9 rating/share among adults 18-49.

Last Week:
9.8/15 HH rating/share [#2]
15.48M viewers [#2]
3.3/9 A18-49 rating/share [#3]

  • 8:00 p.m.: NCIS (10.8/17 HH rating/share, 17.55M viewers, 3.6/10 A18-49 rating/share).

Week-to-week numbers:

Households – 10.7/17 to 10.8/17 (+1%)
Viewers – 17.23M to 17.55M (+2%/+0.32M)
Adults 18-49 – 3.5/9 to 3.6/10 (+3%)

  • 9:00 p.m.: The Mentalist (10.3/16 HH rating/share, 16.75M viewers, 3.6/9 A18-49 rating/share).

Week-to-week numbers:

Households – 10.5/16 to 10.3/16 (-2%)
Viewers – 16.96M to 16.75M (+1%/+0.21M)
Adults 18-49 – 3.8/9 to 3.6/9 (-5%)

  • 10:00 (10:01) p.m.: Without a Trace (8.0/13 HH rating/share, 12.20M viewers, 2.7/7 A18-49 rating/share).

Week-to-week numbers:

Households – 8.2/14 to 8.0/13 (-2%)
Viewers – 12.53M to 12.20M (-3%/-0.33M)
Adults 18-49 – 2.8/8 to 2.7/7 (-4%)

NBC finished in a tie for third place for the evening with a 5.3/8 household rating/share and 8.38 million viewers and was alone in third among adults 18-49 with a 3.2/8 rating/share.

Last Week:

6.0/9 HH rating/share [#3]
9.27M viewers [#3]
3.5/9 A18-49 rating/share [#2]

  • 8:00 p.m.: The Biggest Loser: Couples (4.9/8 HH rating/share, 8.02M viewers, 3.1/8 A18-49 rating/share).

Week-to-week numbers:

Households – 5.4/8 to 4.9/8 (-9%)
Viewers – 8.78M to 8.02M (-9%/-0.76M)
Adults 18-49 – 3.5/9 to 3.1/8 (-11%)

  • 10:00 p.m.: Law & Order: Special Victims Unit (6.0/10 HH rating/share, 9.08M viewers, 3.2/9 A18-49 rating/share).

Week-to-week numbers:

Households – 6.1/10 to 6.0/10 (-2%)
Viewers – 9.37M to 9.08M (-3%/-0.29M)
Adults 18-49 – 3.4/9 to 3.2/9 (-6%)

ABC followed in a tie for third place for the evening with a 5.3/8 household rating/share and 8.38 million viewers but was fourth among adults 18-49 with a 2.1/5 rating/share.

Last Week:

7.1/11 HH rating/share [#2]
10.96M viewers [#2]
2.8/8
A18-49 rating/share [#3]

  • 8:00 & 8:30 p.m.: It’s the Easter Beagle, Charlie Brown-REPEAT & Charlie Brown All Stars!-REPEAT (2.8/5 HH rating/share, 4.57M viewers, 1.3/3 A18-49 rating/share).
  • 9:00 p.m.: Dancing With the Stars: The Results (8.9/13 HH rating/share, 14.34M viewers, 3.3/8 A18-49 rating/share).

Week-to-week numbers (results show):

Households – 8.6/13 to 8.9/13 (+3.5%)
Viewers – 13.51M to 14.34M (+6%/+0.83M)
Adults 18-49 – 3.1/8 to 3.3/8 (+6.5%)

Day-to-day numbers (MON; 4/6/2009 – regular episode):

Households – 12.5/19 to 8.9/13 (-29%)
Viewers – 19.88M to 14.34M (-28%/-5.54M)
Adults 18-49 – 4.6/12 to 3.3/8 (-28%)

  • 10:00 (10:02) p.m.: Cupid (4.1/7 HH rating/share, 6.22M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers (series premiere):

Households – 4.8/8 to 4.1/7 (-15%)
Viewers – 7.22M to 6.22M (-14%/-1.00M)
Adults 18-49 – 2.3/6 to 1.7/5 (-26%)

The CW finished in fifth place for the evening with a 1.5/2 household rating/share, 2.21 million viewers and a 1.0/3 rating/share among adults 18-49.

Last Week:

1.4/2 HH rating/share [#5]
2.21M
viewers [#5]
1.0/3
A18-49 rating/share [#5]

  • 8:00 p.m.: Reaper (1.5/2 HH rating/share, 2.28M viewers, 0.9/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/2 to 1.5/2 (n/c)
Viewers – 2.37M to 2.28M (-4%/-0.09M)
Adults 18-49 – 1.0/3 to 0.9/2 (-10%)

  • 9:00 p.m.: 90210 (1.5/2 HH rating/share, 2.13M viewers, 1.1/3 A18-49 rating/share).

Week-to-week numbers:

Households – 1.4/2 to 1.5/2 (+7%)
Viewers – 2.04M to 2.13M (+4%/+0.09M)
Adults 18-49 – 1.1/3 to 1.1/3 (n/c)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, April 14, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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