In an unfortunate — albeit expected — move, NBC has announced that they are moving the low-rated drama series Kings to Saturday nights. The move comes after the show posted series low ratings last Sunday, including a horrible 1.1 rating among adults 18-49.
Being that I’m a huge fan and was instantly hooked, I’m disappointed. Then again, the writing was on the wall. NBC, in my opinion, did an absolutely terrible job promoting the show. Let’s not forget that they didn’t even see fit to air a promo for it during their telecast of the Super Bowl, instead opting to showcase, primarily, their Monday night lineup of Chuck, Heroes and Medium.
And how’s that turning out for them? Oh, how about another series low performance for Heroes last night of just 6.11M viewers and a 2.6 A18-49 rating (-62 and -62 percent, respectively, from its peak in season one)?
The more and more I see good shows fail commericially on broadcast television, the more I wish they’d just settle for cable. Expectations are low for shows airing on Saturday nights, so who knows, Kings may do well, but the odds are definitely against it. It’s important to note that the show hasn’t been canceled yet, and NBC says they intend to run all eight remaining episodes of the 13-episode season.