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NBC Moves Kings to Saturday

kings-040709In an unfortunate — albeit expected — move, NBC has announced that they are moving the low-rated drama series Kings to Saturday nights.  The move comes after the show posted series low ratings last Sunday, including a horrible 1.1 rating among adults 18-49.

Being that I’m a huge fan and was instantly hooked, I’m disappointed.  Then again, the writing was on the wall.  NBC, in my opinion, did an absolutely terrible job promoting the show.  Let’s not forget that they didn’t even see fit to air a promo for it during their telecast of the Super Bowl, instead opting to showcase, primarily, their Monday night lineup of Chuck, Heroes and Medium.

And how’s that turning out for them?  Oh, how about another series low performance for Heroes last night of just 6.11M viewers and a 2.6 A18-49 rating (-62 and -62 percent, respectively, from its peak in season one)?

The more and more I see good shows fail commericially on broadcast television, the more I wish they’d just settle for cable.  Expectations are low for shows airing on Saturday nights, so who knows, Kings may do well, but the odds are definitely against it.  It’s important to note that the show hasn’t been canceled yet, and NBC says they intend to run all eight remaining episodes of the 13-episode season.

Source: Variety

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  • Katherine

    Actually, for quite awhile prior to it airing NBC promoted the heck out of Kings, like they have been for Southland. It would have been stupid for them to promote it during the Super Bowl because they had no intention of airing it anytime soon after that. What is the point of promoting something, then having it come on almost two months later? People will have forgotten about it by then or not be interested in tuning in.

    Actually I think that outside the Super Bowl promos, NBC has done a terrible job overall promoting any of their shows. I guess they want to see how well the shows do on their own without being promoted.

    • http://intensedebate.com/people/RTCalabria Rosario T. Calabria

      Well I never said they didn't promote the show, only that I don't believe they promoted it well (a problem that exists network-wide).

      There's a difference.

      They could have pushed up the premiere, or they could have simply done a better job at generating buzz. When it premiered, there was nearly no buzz. I mean, the premiere drew just 6.08M viewers and a 1.6 A18-49 rating.

      It was never properly sampled.

    • http://www.intensedebate.com/people/RTCalabria Rosario T. Calabria

      Well I never said they didn't promote the show, only that I don't believe they promoted it well (a problem that exists network-wide, as you noted).

      There's a difference.

      They could have pushed up the premiere, or they could have simply done a better job at generating buzz. When it premiered, there was nearly no buzz. I mean, the premiere drew just 6.08M viewers and a 1.6 A18-49 rating.

      It was never properly sampled, so in a way, it was never even given a chance to fail.

  • Katherine

    Actually, for quite awhile prior to it airing NBC promoted the heck out of Kings, like they have been for Southland. It would have been stupid for them to promote it during the Super Bowl because they had no intention of airing it anytime soon after that. What is the point of promoting something, then having it come on almost two months later? People will have forgotten about it by then or not be interested in tuning in.

    Actually I think that outside the Super Bowl promos, NBC has done a terrible job overall promoting any of their shows. I guess they want to see how well the shows do on their own without being promoted.

    • http://intensedebate.com/people/RTCalabria Rosario T. Calabria

      Well I never said they didn't promote the show, only that I don't believe they promoted it well (a problem that exists network-wide).

      There's a difference.

      They could have pushed up the premiere, or they could have simply done a better job at generating buzz. When it premiered, there was nearly no buzz. I mean, the premiere drew just 6.08M viewers and a 1.6 A18-49 rating.

      It was never properly sampled.

    • http://www.intensedebate.com/people/RTCalabria Rosario T. Calabria

      Well I never said they didn't promote the show, only that I don't believe they promoted it well (a problem that exists network-wide, as you noted).

      There's a difference.

      They could have pushed up the premiere, or they could have simply done a better job at generating buzz. When it premiered, there was nearly no buzz. I mean, the premiere drew just 6.08M viewers and a 1.6 A18-49 rating.

      It was never properly sampled, so in a way, it was never even given a chance to fail.