After an astonishing 72 years and more than 15,700 episodes on radio and television, Guiding Light is coming to an end. CBS informed the cast and crew on Wednesday that the soap opera’s last show will be broadcast on Friday, September 18, 2009.
As I reported on a few days ago (see related story), the series had been doing poorly in the ratings recently, ranking consistently at the bottom of daytime ratings. This all despite attempts to tweak the story structure, so its cancellation wasn’t a complete surprise.
“‘Guiding Light’ has achieved a piece of television history that will never be matched,” said Nancy Tellem, President, CBS Paramount Network Television Entertainment Group. “It has crossed mediums, adapted its stories to decades of social change and woven its way through generations of audiences like no other.”
This season the show is averaging a broadcast low in daytime of just 2.2 million viewers and a 1.1/6 rating/share among women 25-54 and a 0.9/5 rating/share among adults 18-49 (two key demographics).