Tips?

Got any tips? Send them here

Get in Touch

Comments/Suggestions?

Have a question or comment you'd like to send my way?

Send your e-mail here

I'll do my best to read and respond to your e-mails.

Broadcast TV Ratings for Tuesday, March 31, 2009

033109piechart-viewers Full ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

Note: My analysis of the night’s ratings will be edited into the article shortly.  Still doing a couple things related to the site move.

Fox finished in first place for the evening with a 11.3/17 household rating/share, 19.93 million viewers and a 7.5/19 rating/share among adults 18-49.

Last Week:

2.7/4 HH rating/share [#4]
4.20M
viewers [#4]
1.6/5 A18-49 rating/share [#4]

  • 8:00 p.m.: American Idol (13.3/20 HH rating/share, 23.67M viewers, 9.0/22 A18-49 rating/share). Update:Because of the odd run time (it ran from 8:00-9:26pm), here are the final numbers, which differ from the fast affiliates: 13.7/21 HH rating/share, 24.41M viewers and a 8.9/23 A18-49 rating/share.

Episode-to-episode numbers (3/25/2009 – regular episode):

Households – 14.7/23 to 13.3/20 (-10%)
Viewers – 26.03M to 23.67M (-9%/-2.36M)
Adults 18-49 – 9.3/24 to 9.0/22 (-3%)

  • 9:30 (9:25) p.m.: The series premiere of Osbournes: Reloaded (5.5/8 HH rating/share, 9.33M viewers, 4.1/10 A18-49 rating/share). Update: The premiere ran from 9:26-10:02pm, so here’s the necessary look at the final numbers: 5.0/8 HH rating/share, 8.40M viewers and a 3.7/9 A18-49 rating/share.  Quite a fall in the finals.

CBS followed in second place for the evening with a 9.8/15 household rating/share and 15.48 million viewers, but was third among adults 18-49 with a 3.3/9 rating/share.

Last Week:
9.6/15 HH rating/share [#1]
14.98M viewers [#1]
3.2/9 A18-49 rating/share [#2]

  • 8:00 p.m.: NCIS (10.6/16 HH rating/share, 16.83M viewers, 3.4/9 A18-49 rating/share).

Week-to-week numbers (9:00pm):

Households – 11.2/17 to 10.6/16 (-5%)
Viewers – 17.83M to 16.83M (-6%/-1.00M)
Adults 18-49 – 4.0/10 to 3.4/9 (-15%)

  • 9:00 p.m.: The Mentalist (10.5/16 HH rating/share, 16.91M viewers, 3.8/9 A18-49 rating/share).

Week-to-week numbers (10:00pm):

Households – 11.2/18 to 10.5/16 (-6%)
Viewers – 17.62M to 16.91M (-4%/+0.71M)
Adults 18-49 – 3.9/10 to 3.8/9 (-3%)

  • 10:00 (10:01) p.m.: Without a Trace (8.3/14 HH rating/share, 12.70M viewers, 2.8/8 A18-49 rating/share).

Episode-to-episode numbers (3/17/2009):

Households – 7.6/13 to 8.3/14 (+9%)
Viewers – 11.87M to 12.70M (+7%/+0.83M)
Adults 18-49 – 2.5/7 to 2.8/8 (+12%)

NBC finished in third place for the evening with a 5.6/9 household rating/share and 8.94 million viewers, but managed a second place finish among adults 18-49 with a 3.5/9 rating/share.

Last Week:

6.0/9 HH rating/share [#3]
9.27M viewers [#3]
3.5/9 A18-49 rating/share [#2]

  • 8:00 p.m.: The Biggest Loser: Couples (5.4/8 HH rating/share, 8.84M viewers, 3.5/9 A18-49 rating/share).

Week-to-week numbers (9:00-11:00pm):

Households – 6.2/10 to 5.4/8 (-13%)
Viewers – 9.83M to 8.84M (-10%/-0.99M)
Adults 18-49 – 4.1/11 to 3.5/9 (-15%)

  • 10:00 p.m.: Law & Order: Special Victims Unit (6.1/10 HH rating/share, 9.34M viewers, 3.4/9 A18-49 rating/share).

Episode-to-episode numbers (3/17/2009):

Households – 7.2/12 to 6.1/10 (-15%)
Viewers – 10.74M to 9.34M (-13%/-1.40M)
Adults 18-49 – 3.5/10 to 3.4/9 (-3%)

ABC followed in fourth place for the evening with a 5.2/8 household rating/share, 7.98 million viewers and a 2.0/5 rating/share among adults 18-49.

Last Week:

7.1/11 HH rating/share [#2]
10.96M viewers [#2]
2.8/8
A18-49 rating/share [#3]

  • 8:00 & 8:30 p.m.: Better Off Ted-REPEAT & Better Off Ted-REPEAT (2.4/4 HH rating/share, 3.36M viewers, 0.9/3 A18-49 rating/share).
  • 9:00 p.m.: Dancing With the Stars: The Results (8.3/13 HH rating/share, 13.00M viewers, 2.9/7 A18-49 rating/share). Update: Finals increased: 8.6/13 HH rating/share, 13.51M viewers and a 3.1/8 A18-49 rating/share.

Week-to-week numbers (results show):

Households – 10.3/16 to 8.3/13 (-19%)
Viewers – 16.12M to 13.00M (-19%/-3.12M)
Adults 18-49 – 3.9/10 to 2.9/7 (-26%)

Day-to-day numbers (MON; 3/30/2009 – regular episode):

Households – 12.9/20 to 8.3/13 (-36%)
Viewers – 20.48M to 13.00M (-37%/-7.48M)
Adults 18-49 – 4.9/12 to 2.9/7 (-41%)

  • 10:00 (10:02) p.m.: The series premiere of Cupid (5.0/8 HH rating/share, 7.56M viewers, 2.3/6 A18-49 rating/share).  Update: The show took just a slight hit in the finals: 4.8/8 HH rating/share, 7.22M viewers and a 2.3/6 A18-49 rating/share.

Last week’s numbers (Primetime: What Would You Do?):

Households – 5.2/9
Viewers – 7.96M
Adults 18-49 – 2.6/7

The CW finished in fifth place for the evening with a 1.4/2 household rating/share, 2.21 million viewers and a 1.0/3 rating/share among adults 18-49.

Last Week:

1.1/2 HH rating/share [#5]
1.70M
viewers [#5]
0.6/2
A18-49 rating/share [#5]

  • 8:00 p.m.: Reaper (1.5/2 HH rating/share, 2.37M viewers, 1.0/3 A18-49 rating/share).

Week-to-week numbers:

Households – 1.6/3 to 1.5/2 (-6%)
Viewers – 2.70M to 2.37M (-12%/-0.33M)
Adults 18-49 – 1.1/3 to 1.0/3 (-9%)

  • 9:00 p.m.: 90210 (1.4/2 HH rating/share, 2.04M viewers, 1.1/3 A18-49 rating/share).

Episode-to-episode numbers (2/10/2009 – 8:00pm):

Households – 1.7/3 to 1.4/2 (-18%)
Viewers – 2.38M to 2.04M (-14%/-0.34M)
Adults 18-49 – 1.2/3 to 1.1/3 (-8%)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, April 7, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.