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Broadcast TV Ratings for Sunday, March 29, 2009

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Full ratings and breakdown’s, including week-to-week comparisons, and individual program analysis, etc., follows after the jump.

CBS finished in first place for the evening with a 7.5/12 household rating/share, 12.10 million viewers and a 3.1/8 rating/share among adults 18-49.

Last Week

8.3/14 HH Rating/Share [#1]
13.55M Viewers [#1]
3.5/9 A18-49 Rating [#1]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 4:55 p.m.: NCAA Men’s Basketball Tournament: UNC vs. Oklahoma (6.8/13 HH rating/share, 10.84M viewers, 3.7/13 A18-49 rating/share).

Last week’s numbers (NCAA Men’s Basketball Tournament – 5:02pm):

Households – 7.3/15
Viewers – 11.24M
Adults 18-49 – 4.0/15

  • 7:18 p.m.: 60 Minutes (9.0/15 HH rating/share, 14.44M viewers, 3.4/10 A18-49 rating/share).

Week-to-week numbers (7:52pm):

Households – 10.4/17 to 9.0/15 (-13.5%)
Viewers – 17.04M to 14.44M (-15%/-2.60M)
Adults 18-49 – 3.9/11 to 3.4/10 (-13%)

  • 8:18 p.m.: The Amazing Race (7.1/11 HH rating/share, 11.99M viewers, 3.7/9 A18-49 rating/share).

Week-to-week numbers (8:52pm):

Households – 7.2/11 to 7.1/11 (-1%)
Viewers – 12.42M to 11.99M (-3.5%/-0.43M)
Adults 18-49 – 3.6/9 to 3.7/9 (+3%)

  • 9:18 p.m.: Cold Case (7.4/11 HH rating/share, 11.86M viewers, 2.6/6 A18-49 rating/share).

Last week’s numbers (9:52pm):

Households – 7.2/11 to 7.4/11 (+4%)
Viewers – 11.41M to 11.86M (+4%/+0.45M)
Adults 18-49 – 2.4/6 to 2.6/6 (+8%)

  • 10:18 p.m.: The Unit (5.9/10 HH rating/share, 9.46M viewers, 2.4/7 A18-49 rating/share).

Last week’s numbers (10:52pm):

Households – 5.2/10 to 5.9/10 (+13.5%)
Viewers – 8.14M to 9.46M (+16%/+1.32M)
Adults 18-49 – 2.1/6 to 2.4/7 (+14%)

ABC followed in second place for the evening with a 5.5/9 household rating/share, 8.97 million viewers and a 2.8/7 rating/share among adults 18-49.

Last Week:

6.5/11 HH Rating/Share [#2]
10.49M Viewers [#2]
3.4/9 A18-49 Rating [#2]

  • 7:00 p.m.: America’s Funniest Home Videos (4.6/8 HH rating/share, 8.14M viewers, 2.3/7 A18-49 rating/share) was not at all affected by the Basketball coverage on CBS or the Golf coverage on NBC.  The program improved by double-digits across the board, showing most promise among adults 18-49 (+21%) and viewers (+14%/+1.02M).

Week-to-week numbers:

Households – 4.2/7 to 4.6/8 (+10%)
Viewers – 7.12M to 8.14M (+14%/+1.02M)
Adults 18-49 – 1.9/6 to 2.3/7 (+21%)

  • 8:00 p.m.: A two-hour edition of Extreme Makeover: Home Edition (6.6/10 HH rating/share, 10.79M viewers, 3.5/9 A18-49 rating/share) performed better than usual, mostly on the addition of the final hour.  Overall, the show was up nearly 900,000 viewers and 9% among adults 18-49 from the week prior.

Week-to-week numbers (8:00-9:00pm):

Households – 5.8/9 to 6.6/10 (+14%)
Viewers – 9.91M to 10.79M (+9%/+0.88M)
Adults 18-49 – 3.2/9 to 3.5/9 (+9%)

Last week’s numbers (Desperate Housewives – 9:00pm):

Households – 9.2/14
Viewers – 14.75M
Adults 18-49 – 5.0/12

  • 10:00 p.m.: Desperate Housewives-REPEAT (4.1/7 HH rating/share, 6.14M viewers, 2.1/6 A18-49 rating/share).

Last week’s numbers (Brothers & Sisters – 10:01pm):

Households – 6.8/11
Viewers – 10.15M
Adults 18-49 – 3.4/9

NBC finished in third place for the evening with a 4.9/8 household rating/share and 7.65 million viewers, but was fourth among adults 18-49 with a 2.5/7 rating/share.

Last Week:

4.1/7 HH Rating/Share [#3]
6.45M Viewers [#3]
2.1/6 A18-49 Rating [#4]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 2:30 p.m: Bayhill Invitational Golf Tournament (4.4/9 HH rating/share, 6.70M viewers, 1.5/5 A18-49 rating/share).

Last week’s numbers (Dateline):

Households – 4.3/8
Viewers – 6.65M
Adults 18-49 – 1.5/5

  • 8:00 p.m: In its third week on the air, Kings (3.0/5 HH rating/share, 4.51M viewers, 1.3/3 A18-49 rating/share) has stabilized, but that’s not really good news.  Two straight weeks at below 5 million viewers, and an anemic 1.3 A18-49 rating doesn’t bode well for the future of the series.  Sorry fellow fans!

Week-to-week numbers:

Households – 2.9/5 to 3.0/5 (+3%)
Viewers – 4.60M to 4.51M (-2%/-0.09M)
Adults 18-49 – 1.3/3 to 1.3/3 (n/c)

  • 9:00 p.m: Celebrity Apprentice (5.5/9 HH rating/share, 8.66M viewers, 3.3/8 A18-49 rating/share), meanwhile, managed solid week-to-week gains, improving by double-digits among households and viewers (+17%/+1.27M) and among adults 18-49 (10%).

Week-to-week numbers:

Households – 4.7/7 to 5.5/9 (+17%)
Viewers – 7.39M to 8.66M (+17%/+1.27M)
Adults 18-49 – 3.0/7 to 3.3/8 (+10%)

FOX followed in fourth place for the evening with a 3.2/5 household rating/share and 5.44 million viewers, but managed a third place finish among adults 18-49 with 2.6/7 rating/share.

Last Week:

3.0/5 HH Rating/Share [#4]
4.89M Viewers [#4]
2.4/6 A18-49 Rating [#3]

  • 7:00 p.m.: American Dad-REPEAT (1.5/3 HH rating/share, 2.38M viewers, 1.1/3 A18-49 rating/share).
  • 7:30 p.m.: King of the Hill-REPEAT (1.8/3 HH rating/share, 2.98M viewers, 1.4/4 A18-49 rating/share).
  • 8:00 p.m.: The Simpsons (3.7/6 HH rating/share, 6.58M viewers, 3.1/9 A18-49 rating/share) stayed relatively flat from the week prior, but it was the following repeat…

Week-to-week numbers:

Households – 3.6/6 to 3.7/6 (+3%)
Viewers – 6.19M to 6.58M (+6%/+0.39M)
Adults 18-49 – 3.0/8 to 3.1/9 (+3%)

  • 8:30 p.m.: …The Simpsons-REPEAT (3.7/6 HH rating/share, 6.50M viewers, 3.1/8 A18-49 rating/share) that really surprised.  The episode had full 100% retention among households and adults 18-49 and near-100% retention among viewers (99%). It improved upon last week’s time slot occupant King of the Hill by an impressive 19% in the demo. This is a very good performance for a repeat.

Last week’s numbers (King of the Hill):

Households – 3.3/5
Viewers – 5.50M
Adults 18-49 – 2.6/7

  • 9:00 p.m.: With a better than usual lead-in, and sparked by cameo appearances by the entire Star Trek: TNG cast, Family Guy (4.8/7 HH rating/share, 8.20M viewers, 4.2/10 A18-49 rating/share) drew its largest audience since November.  The show shot up by double digits among both viewers and adults 18-49 and more impressively, was the night’s most-watched program among adults 18-49.

Week-to-week numbers:

Households – 4.4/7 to 4.8/7 (+9%)
Viewers – 7.34M to 8.20M (+12%/+0.86M)
Adults 18-49 – 3.7/9 to 4.2/10 (+14%)

  • 9:30 p.m.: American Dad (3.5/5 HH rating/share, 5.99M viewers, 3.0/7 A18-49 rating/share) was flat from the week prior.  Retention levels were so-so at around the 70% range.

Week-to-week numbers:

Households – 3.6/6 to 3.5/5 (-3%)
Viewers – 5.84M to 5.99M (-3%/-0.15M)
Adults 18-49 – 2.9/7 to 3.0/7 (+3%)

The CW was left in fifth place with a 0.8/1 household rating/share, 1.08 million viewers and a 0.4/1 rating/share among adults 18-49.

Last Week:

0.6/1 HH Rating/Share [#5]
0.87M Viewers [#5]
0.3/1 A18-49 Rating [#5]

  • 7:00 p.m.: Jericho-REPEAT (0.5/1 HH rating/share, 721,000 viewers, 0.3/1 A18-49 rating/share).
  • 8:00 p.m.: Movie: WarGames-REPEAT (0.9/1 HH rating/share, 1.27M viewers, 0.4/1 A18-49 rating/share).

Last week’s numbers (Movie: The Mod Squad-REPEAT):

Households – 0.7/1
Viewers – 1.00M
Adults 18-49 – 0.3/1

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “60 Minutes will be reported in next weeks report for Sunday, April 5, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.