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Broadcast TV Ratings for Saturday, March 28, 2009


Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

Note: Due to the unavailability of the fast affiliates last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

CBS finished in first place for the evening with 8.64 million viewers and a 2.7/8 rating/share among adults 18-49.

Last Week:

6.3/12 HH rating [#1]
10.42M viewers [#1]
3.7/13 A18-49 [#1]

  • Note: Due to the live sporting event the following numbers, for CBS only, will be updated with the final nationals as soon as they are released.
  • 8:00 p.m.: NCAA Men’s Basketball Tournament: Connecticut vs. Missouri & Pittsburgh vs. Villanova (10.47M viewers, 3.5/11 A18-49 rating/share).

Last week’s numbers (NCAA Men’s Basketball Tournament: Kentucky vs. Gonzaga/Texas vs. Duke – 8:10pm):

Households – 6.5/12
Viewers – 10.78M
Adults 18-49 – 3.8/13

Last week’s numbers (NCAA Men’s Basketball Tournament: Postgame – 10:30pm):

Households – 5.1/9
Viewers – 8.37M
Adults 18-49 – 3.2/10

  • 9:30 p.m.: NCIS-REPEAT (6.89M viewers, 2.0/6 A18-49 rating/share).
  • 10:30 p.m.: 48 Hours Mystery (6.66M viewers, 1.8/6 A18-49 rating/share).

Episode-to-episode numbers (3/14/2009):

Households – 4.8/9 to x.x/x
Viewers – 7.12M to 6.66M (-6.5%/-0.46M)
Adults 18-49 – 1.4/5 to 1.8/6  (+29%)

FOX followed in second place for the evening with 5.54 million viewers and a 1.8/6 rating/share among adults 18-49.

Last week:

3.4/6 HH rating [#2]
5.47M viewers [#2]
1.9/7 A18-49 rating [#2]

  • 8:00 & 8:30 p.m.: Back-to-back original episodes of Cops (5.26M viewers, 1.8/6 A18-49 rating/share).

Last week’s numbers (Cops – 8:00pm):

Households – 3.0/6
Viewers – 4.95M
Adults 18-49 – 1.8/7

Last week’s numbers (Cops – 8:30pm):

Households – 3.5/7
Viewers – 5.77M
Adults 18-49 – 2.1/7

Week-to-week numbers (combined hour):

Households – 3.3/6 to x.x/x
Viewers – 5.36M to 5.26M (-2%/-0.10M)
Adults 18-49 – 1.9/7 to 1.8/6 (-5%)

  • 9:00 p.m.: America’s Most Wanted (5.83M viewers, 1.9/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.2/6 to x.x/x
Viewers – 5.58M to 5.83M (+4.5%/+0.25M)
Adults 18-49 – 2.0/6 to 1.9/6 (-5%)

ABC finished in third place for the evening with 4.75 million viewers and a 1.2/4 rating/share among adults 18-49.

Last Week:

2.2/4 HH rating [#4]
3.07M viewers [#4]
0.7/2 A18-49 rating [#4]

  • 8:00 p.m: Film: Just Like Heaven-REPEAT (5.12M viewers, 1.3/4 A18-49 rating/share).
  • 10:00 p.m: Castle-REPEAT (4.01M viewers, 1.1/3 A18-49 rating/share).

NBC followed in fourth place for the evening with 3.74 million viewers and a 0.6/2 rating/share among adults 18-49.

Last Week:

2.5/5 HH rating [#3]
3.62M viewers [#3]
1.0/3 A18-49 rating [#3]

  • 8:00 p.m.: Law & Order-REPEAT (3.94M viewers, 0.8/3 A18-49 rating/share).
  • 9:00 p.m.: Figure Skating: World Championships (3.64M viewers, 0.6/2 A18-49 rating/share).


Notes: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “48 Hours Mystery” will be reported in next weeks report for Saturday, April 4, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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