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Broadcast TV Ratings for Saturday, March 21, 2009


Note: Due to the unavailability of the fast affiliates last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

CBS finished in first place for the evening with 9.48 million viewers and a 3.2/11 rating/share among adults 18-49.

Last Week:

4.1/8 HH rating [#1]
6.26M viewers [#1]
1.2/4 A18-49 [#2]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 8:10 p.m.: NCAA Men’s Basketball Tournament (6.5/12 HH rating/share, 10.78M viewers, 3.8/13 A18-49 rating/share).

Note: Last year’s coverage started at 5:00pm.  Here are those numbers: 6.0/14 HH rating/share, 9.64M viewers, 3.4/6 A18-49 rating/share.

Year-to-year numbers (3/22/2008 – 7:33pm):

Households – 6.0/12 to 6.5/12 (+8%)
Viewers – 10.03M to 10.78M (+7.5%/+0.75M)
Adults 18-49 – 3.8/14 to 3.8/13 (n/c)

  • 10:30 p.m.: NCAA Men’s Basketball Tournament (5.1/9 HH rating/share, 8.37M viewers, 3.2/10 A18-49 rating/share).

Year-to-year numbers (3/22/2008 – 9:27pm):

Households – 5.5/10 to 5.1/10 (-7%)
Viewers – 9.20M to 8.37M (-8%/-0.83M)
Adults 18-49 – 3.5/11 to 3.2/10 (-9%)

Last week’s numbers (48 Hours Mystery – 10:00pm):

Households – 4.8/9
Viewers – 7.12M
Adults 18-49 – 1.4/5

FOX followed in second place for the evening with 5.31 million viewers and a 1.9/7 rating/share among adults 18-49.

Last week:

3.3/6 HH rating [#2]
5.48M viewers [#2]
1.8/6 A18-49 rating [#1]

  • 8:00 & 8:30 p.m.: Back-to-back original episodes of Cops (5.09M viewers, 1.9/7 A18-49 rating/share).

Last week’s numbers (Cops – 8:00pm):

Households – 3.1/6
Viewers – 5.11M
Adults 18-49 – 1.7/6

Last week’s numbers (Cops-REPEAT – 8:30pm):

Households – 3.6/7
Viewers – 6.13M
Adults 18-49 – 2.1/7

  • 9:00 p.m.: America’s Most Wanted (5.52M viewers, 2.0/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.2/6 to x.x/x
Viewers – 5.32M to 5.52M (+4%/+0.20M)
Adults 18-49 – 1.8/6 to 2.0/6 (+11%)

NBC finished in third place for the evening with 3.67 million viewers and a 1.0/3 rating/share among adults 18-49.

Last Week:

2.1/4 HH rating [#4]
3.18M viewers [#4]
0.9/3 A18-49 rating [#4]

  • 8:00 p.m.: Celebrity Apprentice-REPEAT (2.82M viewers, 0.7/3 A18-49 rating/share).
  • 10:00 p.m.: Law & Order-REPEAT (5.38M viewers, 1.4/5 A18-49 rating/share).

ABC followed in fourth place for the evening with 3.12 million viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

3.0/6 HH rating [#3]
4.55M viewers [#3]
0.9/3 A18-49 rating [#3]

  • 8:00 p.m: Dancing With the Stars-REPEAT (3.07M viewers, 0.7/3 A18-49 rating/share).
  • 9:00 p.m: Castle-REPEAT (3.24M viewers, 0.8/3 A18-49 rating/share).


Notes: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “America’s Most Wanted” will be reported in next weeks report for Saturday, March 28, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error.  I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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