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Broadcast TV Ratings for Friday, March 20, 2009

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Note: Because of issues with the fast affiliates last week, the “Last Week” numbers for the networks are based on the final national numbers. Other than that, all that I have noted at the bottom of this page holds true for this night.

CBS finished in first place for the evening with a 5.2/9 household rating/share, 8.36 million viewers and a 2.9/9 rating/share among adults 18-49.

Last Week:

6.1/11 HH rating [#1]
9.63M viewers [#1]
2.0/7 A18-49 [#1]

  • 7:00 p.m.: CBS NCAA Men’s Basketball Tournament (4.5/9 HH rating/share, 7.05M viewers, 2.4/9 A18-49 rating/share).

Year-to-year numbers (3/21/2008):

Households – 5.0/10 to 4.5/9 (-10%)
Viewers – 7.67M to 7.05M (-8%/-0.62M)
Adults 18-49 – 2.8/11 to 2.4/9 (-14%)

  • 9:35 p.m.: CBS NCAA Men’s Basketball Tournament (5.6/9 HH rating/share, 8.90M viewers, 3.3/11 A18-49 rating/share).

Year-to-year numbers (3/21/2008):

Households – 5.1/10 to 5.6/9 (+10%)
Viewers – 8.21M to 8.90M (+8%/+0.69M)
Adults 18-49 – 3.3/11 to 3.3/11 (n/c)

Last week’s numbers (Ghost Whisperer – 8:00pm):

Households – 6.6/12
Viewers – 10.57M
Adults 18-49 – 2.5/9

Last week’s numbers (Flashpoint – 9:00pm):

Households – 5.5/10
Viewers – 8.81M
Adults 18-49 – 1.7/5

Last week’s numbers (Numb3rs – 10:00pm):

Households – 6.0/11
Viewers – 9.51M
Adults 18-49 – 1.9/6

ABC followed in second place for the evening with a 3.8/7 household rating/share, 5.60 million viewers and a 1.7/5 rating/share among adults 18-49.

Last Week:

3.4/6 HH rating [#2]
4.98M viewers [#2]
1.6/5 A18-49 rating [#3]

  • 8:00 p.m.: Wife Swap (3.3/6 HH rating/share, 4.85M viewers, 1.6/6 A18-49 rating/share).

Week-to-week numbers:

Households – 2.7/5 to 3.3/6 (+22%)
Viewers – 3.96M to 4.85M (+22.5%/+0.89M)
Adults 18-49 – 1.3/5 to 1.6/6 (+23%)

  • 9:00 p.m.: Supernanny (3.5/6 HH rating/share, 5.34M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.1/5 to 3.5/6 (+13%)
Viewers – 4.51M to 5.34M (+18%/+0.83M)
Adults 18-49 – 1.5/5 to 1.6/5 (+7%)

  • 10:00 p.m.: 20/20 (4.5/8 HH rating/share, 6.63M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 4.4/8 to 4.5/8 (+2%)
Viewers – 6.46M to 6.63M (+3%/+0.17M)
Adults 18-49 – 1.9/6 to 1.8/6 (-5%)

NBC finished in third place for the evening with a 3.0/5 household rating/share and 4.60 million viewers but was fourth among adults 18-49 with a 1.3/4 rating/share.

Last Week:

2.8/5 HH rating [#3]
4.43M viewers [#3]
1.4/4 A18-49 rating [#4]

  • 8:00 & 8:30 p.m.: Howie Do It & Howie Do It-REPEAT (2.4/4 HH rating/share, 3.89M viewers, 1.0/4 A18-49 rating/share).

Last week’s numbers (Howie Do It – 8:00pm):

Households – 2.5/5
Viewers – 4.08M
Adults 18-49 – 1.2/4

Last week’s numbers (Howie Do It-REPEAT – 8:30pm):

Households – 2.5/4
Viewers – 4.12M
Adults 18-49 – 1.3/4

  • 9:00 p.m.: Friday Night Lights (2.5/4 HH rating/share, 3.84M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.5/4 to 2.5/4 (n/c)
Viewers – 4.03M to 3.84M (-5%/-0.19M)
Adults 18-49 – 1.4/4 to 1.2/4 (-14%)

  • 10:00 p.m.: Dateline (4.1/7 HH rating/share, 6.07M viewers, 1.7/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.5/6 to 4.1/7 (+17%)
Viewers – 5.17M to 6.07M (+17%/+0.90M)
Adults 18-49 – 1.5/4 to 1.7/6 (+13%)

FOX followed in fourth place for the evening with a 2.4/4 household rating/share and 3.89 million viewers, but managed a third place finish among adults 18-49 with a 1.4/4 rating/share.

Last Week:

2.1/4 HH rating [#4]
3.23M viewers [#4]
1.2/4 A18-49 rating [#t3]

  • 8:00 p.m.: Terminator: The Sarah Connor Chronicles (2.3/4 HH rating/share, 3.65M viewers, 1.3/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.1/4 to 2.3/4 (+9.5%)
Viewers – 3.39M to 3.65M (+8%/+0.26M)
Adults 18-49 – 1.2/4 to 1.3/5 (+8%)

  • 9:00 (9:01) p.m.: Dollhouse (2.6/5 HH rating/share, 4.13M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.5/4 to 2.6/5 (+4%)
Viewers – 4.26M to 4.13M (-3%/-0.13M)
Adults 18-49 – 1.6/5 to 1.5/5 (-6%)

The CW finished in fifth place for the evening with a 1.0/2 household rating/share, 1.52 million viewers and a 0.6/2 rating/share among adults 18-49.

Last Week:

1.2/2 HH rating [#5]
1.71M viewers [#5]
0.8/3 A18-49 rating [#5]

  • 8:00 p.m.: Everybody Hates Chris (1.59M viewers, 0.6/2 A18-49 rating).

Week-to-week numbers:

Households – 1.0/2 to x.x/x
Viewers – 1.46M to 1.59M (+9%/+0.13M)
Adults 18-49 – 0.6/2 to 0.6/2 (n/c)

  • 8:30 p.m.: The Game (1.66M viewers, 0.7/2 A18-49 rating).

Week-to-week numbers:

Households – 1.0/2 to x.x/x
Viewers – 1.53M to 1.66M (+8.5%/+0.13M)
Adults 18-49 – 0.6/2 to 0.7/2 (+17%)

  • 9:00 p.m.: America’s Next Top Model-REPEAT (1.42M viewers, 0.6/2 A18-49 rating).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “20/20” will be reported in next weeks report for Friday, March 27, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error.  I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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