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Broadcast TV Ratings for Sunday, March 15, 2009

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Full ratings and breakdown’s, including week-to-week comparisons, and individual program analysis, etc., follows after the jump.

CBS finished in first place for the evening with an 7.1/12 household rating/share and 11.72 million viewers, but was second among adults 18-49 with a 2.7/7 rating/share.

Last Week

7.0/12 HH Rating/Share [#1]
11.33M Viewers [#1]
2.6/7 A18-49 Rating [#2]

  • 7:00 p.m.: 60 Minutes (8.0/14 HH rating/share, 12.63M viewers, 2.2/7 A18-49 rating/share) slid the most among programs for CBS last night, but that’s not really saying all that much, as its slides were held to single-digits and it held firm among the key A18-49 demographic.

Week-to-week numbers:

Households – 8.6/15 to 8.0/14 (-7%)
Viewers – 13.31M to 12.63M (-5%/-0.68M)
Adults 18-49 – 2.2/7 to 2.2/7 (n/c)

  • 8:00 p.m.: Amazing Race (6.0/10 HH rating/share, 10.43M viewers, 3.0/8 A18-49 rating/share) was nearly even from the week prior, dipping ever so slightly among households and adults 18-49, while offsetting those declines with a slight increase among total viewers.

Week-to-week numbers:

Households – 6.1/10 to 6.0/10 (-2%)
Viewers – 10.13M to 10.43M (+3%/+0.30M)
Adults 18-49 – 3.1/8 to 3.0/8 (-3%)

  • 9:00 p.m.: Cold Case (7.9/12 HH rating/share, 12.91M viewers, 2.9/7 A18-49 rating/share) also stayed relatively even from the week prior, registering slight gains among households and viewers and a slight decline in A18-49 rating.

Week-to-week numbers:

Households – 7.8/12 to 7.9/12 (+1%)
Viewers – 12.62M to 12.91M (+3%/+0.34M)
Adults 18-49 – 3.0/7 to 2.9/7 (-3%)

  • 10:00 p.m.: The Unit (6.7/11 HH rating/share, 10.92M viewers, 2.7/7 A18-49 rating/share) showed the most promise for CBS.  The series was up by double digits from the week prior and retention from its lead-in was at a very solid 85% among households and viewers and 93% among adults 18-49.  You don’t get much more compatible than that.  Another positive sign, since returning last week, the show is up a solid 31% among viewers and 23% among adults 18-49 from where it left off before its short hiatus (February 15, 2009).

Week-to-week numbers:

Households – 5.7/9 to 6.7/11 (+18%)
Viewers – 9.38M to 10.92M (+16%/+1.54M)
Adults 18-49 – 2.3/6 to 2.7/7 (+17%)

ABC followed in second place for the evening with a 6.5/11 household rating/share and 10.48 million viewers, but managed a first place finish among adults 18-49 with a 3.5/9 rating/share.

Last Week:

6.5/11 HH Rating/Share [#2]
10.10M Viewers [#2]
3.3/9 A18-49 Rating [#1]

  • 7:00 p.m.: America’s Funniest Home Videos (4.3/8 HH rating/share, 7.48M viewers, 2.1/7 A18-49 rating/share) was basically even from the week prior, with slight gains across the board.  The show was narrowly beat out by CBS’s 60 Minutes in the time period among adults 18-49 (2.0 vs. 2.1 rating).

Week-to-week numbers:

Households – 4.2/8 to 4.3/8 (+2%)
Viewers – 6.94M to 7.48M (+8%/+0.54M)
Adults 18-49 – 2.0/6 to 2.1/7 (+5%)

  • 8:00 p.m.: Extreme Makeover: Home Edition (5.7/9 HH rating/share, 9.45M viewers, 3.0/8 A18-49 rating/share) was also mostly even from thew week prior.  The show, however, is a bit below average.

Week-to-week numbers:

Households – 6.0/10 to 5.7/9 (-5%)
Viewers – 9.40M to 9.45M (+1%/+0.05M)
Adults 18-49 – 2.9/8 to 3.0/8 (+3%)

  • 9:00 p.m.: Desperate Housewives (9.0/14 HH rating/share, 14.43M viewers, 5.0/12 A18-49 rating/share), was easily the night’s most-watched program, besting #2 Cold Case by more than 1.5 million viewers.  Among adults 18-49 the gap was even wider — +2.0 points — over its nearest non-ABC competitor.

Week-to-week numbers:

Households – 8.7/13 to 9.0/14 (+3%)
Viewers – 13.65M to 14.43M (+6%/+0.78M)
Adults 18-49 – 4.7/11 to 5.0/12 (+6%)

  • 10:00 (10:01) p.m.: Brothers & Sisters (7.1/12 HH rating/share, 10.58M viewers, 3.7/9 A18-49 rating/share) was mostly even from the week prior among households and viewers, but managed a noteworthy increase of nearly 10 percent among adults 18-49, and the show was the second-most watched in the demo for the evening.

Week-to-week numbers:

Households – 7.0/11 to 7.1/12 (+1%)
Viewers – 10.32M to 10.58M (+3%/+0.26M)
Adults 18-49 – 3.4/9 to 3.7/9 (+9%)

NBC finished in third place for the evening with a 3.7/6 household rating/share and 5.75 million viewers, but fell to fourth place among adults 18-49 with a 1.8/5 rating/share.

Last Week:

3.9/6 HH Rating/Share [#3]
6.14M Viewers [#3]
2.4/7 A18-49 Rating [#3]

  • 7:00 p.m: Dateline (2.9/5 HH rating/share, 4.28M viewers, 1.1/4 A18-49 rating/share) did about as well as it usually does, but among adults 18-49, was well below the numbers NBC got in this time period from their airings of SNL specials last.

Episode-to-episode numbers (2/22/2009 – 7:00-9:00pm):

Households – 2.9/5 to 2.9/5 (n/c)
Viewers – 4.55M to 4.28M (-6%/-0.27M)
Adults 18-49 – 1.2/3 to 1.1/4 (-8%)

Last week’s numbers (Saturday Night Live: Just Game Show Parodies – 7:30pm):

Households – 2.2/4
Viewers – 3.38M
Adults 18-49 – 1.3/4

Last week’s numbers (Saturday Night Live: Just Commercials – 7:30pm):

Households – 3.7/6
Viewers – 6.10M
Adults 18-49 – 2.2/6

  • 8:00 p.m: The two-hour series premiere of Kings (3.8/7 HH rating/share, 6.00M viewers, 1.6/4 A18-49 rating/share) performed very poorly for NBC.  I haven’t seen the show yet, but I’ve heard good things about it.  But judging by these ratings, it doesn’t look like it’ll be around for much longer.  The biggest mistake NBC made was that the show was completely ignored during the network’s advertising push of their programming when they aired the Super Bowl.  It was an extremely odd decision not to advertise the show there.
  • 10:00 p.m: With a weaker lead-in, Celebrity Apprentice (4.3/8 HH rating/share, 6.71M viewers, 2.7/7 A18-49 rating/share) suffered, although I don’t believe it’s fair to level all of those shows losses at the feet of Kings.  Afterall, the show is down a signficant 31% among adults 18-49 from its season premiere two weeks ago on March 1st.

Week-to-week numbers (9:00-11:00pm):

Households – 4.8/8 to 4.3/8 (-10%)
Viewers – 7.69M to 6.71M (-13%/-0.98M)
Adults 18-49 – 3.2/8 to 2.7/7 (-16%)

FOX followed in fourth place for the evening with a 2.8/5 household rating/share and 4.78 million viewers, but managed a third place finish among adults 18-49 with 2.2/6 rating/share.

Last Week:

2.8/5 HH Rating/Share [#4]
4.76M Viewers [#4]
2.3/6 A18-49 Rating [#4]

  • 7:00 p.m.: Hole in the Wall (1.2/3 HH rating/share, 1.86M viewers, 0.7/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/3 to 1.2/3 (-20%)
Viewers – 2.47M to 1.86M (-25%/-0.61M)
Adults 18-49 – 1.1/4 to 0.7/2 (-36%)

  • 7:30 p.m.: …Another episode of Hole in the Wall (1.6/3 HH rating/share, 2.41M viewers, 0.9/3 A18-49 rating/share).  I’m not sure why Fox is leading off their usually reliable Sunday night animated comedy block, with these very low performing episodes.  Both half-hours were down signficantly from the week prior.

Week-to-week numbers:

Households – 1.7/3 to 1.6/3 (-6%)
Viewers – 2.69M to 2.41M (-10%/-0.28M)
Adults 18-49 – 1.2/4 to 0.9/3 (-25%)

  • 8:00 p.m.: The Simpsons (3.5/6 HH rating/share, 5.97M viewers, 2.8/8 A18-49 rating/share) failed to rebound from last week’s poor showing, while…

Week-to-week numbers:

Households – 3.3/6 to 3.5/6 (+6%)
Viewers – 5.96M to 5.97M (+0%/+0.01M)
Adults 18-49 – 2.8/8 to 2.8/8 (n/c)

  • 8:30 p.m.: …King of the Hill (3.2/5 HH rating/share, 5.38M viewers, 2.4/6 A18-49 rating/share) managed to show a slight increase in total viewers.

Week-to-week numbers:

Households – 2.8/4 to 3.2/5 (+14%)
Viewers – 4.95M to 5.38M (+9%/+0.43M)
Adults 18-49 – 2.4/6 to 2.4/6 (n/c)

  • 9:00 p.m.: Family Guy (4.1/6 HH rating/share, 7.21M viewers, 3.6/9 A18-49 rating/share) stayed even from the week prior, and truly, was the network’s only strong performer on the night, with a still solid A18-49 demo number.

Week-to-week numbers:

Households – 4.1/6 to 4.1/6 (n/c)
Viewers – 7.09M to 7.21M (+2%/+0.12M)
Adults 18-49 – 3.7/9 to 3.6/9 (-3%)

  • 9:30 p.m.: American Dad (3.4/5 HH rating/share, 5.82M viewers, 2.9/7 A18-49 rating/share) also increased slightly from the week prior, but nothing too signficant.

Week-to-week numbers:

Households – 3.1/5 to 3.4/5 (+10%)
Viewers – 5.37M to 5.82M (+8%/+0.45M)
Adults 18-49 – 2.7/6 to 2.9/7 (+7%)

The CW was left in fifth place with a 0.7/1 household rating/share, 1.00 million viewers and a 0.2/1 rating/share among adults 18-49.

Last Week:

0.6/1 HH Rating/Share [#5]
0.82M Viewers [#5]
0.2/1 A18-49 Rating [#5]

  • 7:00 p.m.: Jericho-REPEAT (0.6/1 HH rating/share, 0.68M viewers, 0.2/1 A18-49 rating/share).
  • 8:00 p.m.: Movie: Moonstruck-REPEAT (0.8/1 HH rating/share, 1.16M viewers, 0.3/1 A18-49 rating/share).

Last week’s numbers (Movie: Easy Money-REPEAT):

Households – 0.6/1
Viewers – 0.91M
Adults 18-49 – 0.2/1

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Desperate Housewives will be reported in next weeks report for Sunday, March 22, 2009. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.