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2012 Presidential Election

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Broadcast TV Ratings for Saturday, March 14, 2009


Note: Due to the unavailability of the fast affiliates last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

CBS finished in first place for the evening with 6.44 million viewers, but was second among adults 18-49 with a 1.2/4 rating/share.

Last Week:

5.3/10 HH rating [#1]
8.23M viewers [#1]
1.7/6 A18-49 [#2]

  • 8:00 p.m.: NCIS-REPEAT (5.03M viewers, 1.0/4 A18-49 rating/share).
  • 9:00 p.m.: The Mentalist-REPEAT (7.24M viewers, 1.2/4 A18-49 rating/share).
  • 10:00 p.m.: 48 Hours Mystery (7.05M viewers, 1.4/4 A18-49 rating/share).

Week-to-week numbers:

Households – 5.8/7 to x.x/x
Viewers – 8.81M to 7.05M (-20%/-1.76M)
Adults 18-49 – 2.2/7 to 1.4/4 (-36%)

FOX followed in second place for the evening with 5.38 million viewers, but managed a first place finish among adults 18-49 with a 1.8/6 rating/share.

Last week:

3.4/6 HH rating [#2]
5.62M viewers [#2]
1.9/7 A18-49 rating [#1]

  • 8:00 & 8:30 p.m.: Cops & Cops-REPEAT (5.47M viewers, 1.8/7 A18-49 rating/share).

Last week’s numbers (Cops – 8:00pm):

Households – 3.3/6
Viewers – 5.49M
Adults 18-49 – 1.8/7

Last week’s numbers (Cops-REPEAT – 8:30pm):

Households – 3.4/6
Viewers – 5.73M
Adults 18-49 – 1.9/7

  • 9:00 p.m.: America’s Most Wanted (5.28M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.4/6 to x.x/x
Viewers – 5.62M to 5.28M (-6%/-0.34M)
Adults 18-49 – 1.9/7 to 1.8/6 (-5%)

ABC finished in third place for the evening with 4.57 million viewers and a 1.0/3 rating/share among adults 18-49.

Last Week:

2.0/4 HH rating [#4]
3.12M viewers [#4]
0.8/3 A18-49 rating [#4]

  • 8:00 p.m: Dancing With the Stars-REPEAT (5.01M viewers, 1.1/4 A18-49 rating/share).
  • 9:00 p.m: Castle-REPEAT (3.69M viewers, 0.9/3 A18-49 rating/share).

NBC followed in fourth place for the evening with 3.15 million viewers and a 0.9/3 rating/share among adults 18-49.

Last Week:

2.6/5 HH rating [#3]
4.02M viewers [#3]
1.1/4 A18-49 rating [#3]

  • 8:00 p.m.: Celebrity Apprentice-REPEAT (2.43M viewers, 0.8/2 A18-49 rating/share).
  • 10:00 p.m.: Law & Order-REPEAT (4.59M viewers, 1.2/4 A18-49 rating/share).


Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “48 Hours Mystery” will be reported in next weeks report for Saturday, March 21, 2009.

Also keep in mind that because these are fast affiliate ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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