ABC daytime talk show The View is riding a ratings high. The talk show, featuring a panel of Whoopi Goldberg, Elisabeth Hasselbeck, Sherri Shepherd, Joy Behar and for a few times a week series co-executive producer Barbara Walters, drew its largest audience ever on the morning after Barack Obama was elected president (6.2 million) and has maintained that momentum ever since, enjoying its most-watched season to date with an average audience of 4.2 million viewers (+20% over last season’s 3.5 million).
ABC Daytime president Brian Frons believes that the election has elevated the series, but that it has been making positive strides over the past few years:
“We used to be an internally focused show, more introspective, but now we’re more outwardly looking,” Frons said. “Rosie (former moderator O’Donnell) looked out into the society, and we have built and grown from that.
“We have a group of diverse, intelligent women who filter the news and say, ‘Here’s how we feel about it and here are some things for you to think about.’ “