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Broadcast TV Ratings for Saturday, February 28, 2009

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Note: Due to the unavailability of the fast affiliates last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

CBS finished in first place for the evening with 5.65 million viewers, but was tied for second among adults 18-49 with a 1.2/4 rating/share.

Last Week:

3.7/7 HH rating [#1]
5.81M viewers [#1]
1.1/3 A18-49 [#t3]

  • 8:00 p.m.: Cold Case-REPEAT (4.78M viewers, 0.9/3 A18-49 rating/share).
  • 9:00 p.m.: 48 Hours Mystery-REPEAT (5.94M viewers, 1.3/4 A18-49 rating/share).
  • 10:00 p.m.: Another 48 Hours Mystery (6.22M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.4/8 to x.x/x
Viewers – 6.72M to 6.22M (-7%/-0.50M)
Adults 18-49 – 1.5/5 to 1.6/5 (+7%)

FOX followed in second place for the evening with 5.40 million viewers, but managed a first place finish among adults 18-49 with a 1.8/6 rating/share.

Last week:

3.3/6 HH rating [#2]
5.50M viewers [#2]
1.8/6 A18-49 rating [#1]

  • 8:00 & 8:30 p.m.: Cops & Cops-REPEAT (5.33M viewers, 1.9/6 A18-49 rating/share).

Last week’s numbers (Cops – 8:00pm):

Households – 3.4/6
Viewers – 5.61M
Adults 18-49 – 1.9/6

Last week’s numbers (Cops-REPEAT – 8:30pm):

Households – 3.4/6
Viewers – 5.86M
Adults 18-49 – 1.9/6

  • 9:00 p.m.: America’s Most Wanted (5.47M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.3/6 to x.x/x
Viewers – 5.27M to 5.47M (+4%/+0.20M)
Adults 18-49 – 1.7/5 to 1.8/6 (+6%)

NBC finished in third place for the evening with 4.79 million viewers, but was fourth among adults 18-49 with a 1.1/4 rating/share.

Last Week:

3.0/6 HH rating [#3]
4.50M viewers [#3]
1.1/3 A18-49 rating [#t3]

  • 8:00 p.m.: Law & Order: Criminal Intent-REPEAT (3.55M viewers, 0.7/3 A18-49 rating/share).
  • 9:00 p.m.: Law & Order: Special Victims Unit-REPEAT (4.92M viewers, 1.1/4 A18-49 rating/share).
  • 10:00 p.m.: Law & Order-REPEAT (5.90M viewers, 1.5/2 A18-49 rating/share).

ABC followed in fourth place for the evening with 4.13 million viewers, but managed a tie for second place finish among adults 18-49 with a 1.2/4 rating/share.

Last Week:

2.3/4 HH rating [#4]
3.68M viewers [#4]
1.2/4 A18-49 rating [#2]

  • 8:00 p.m: America’s Funniest Home Videos-REPEAT (5.07M viewers, 1.3/4 A18-49 rating/share).
  • 9:00 p.m: Movie: Bewitched-REPEAT (3.54M viewers, 1.1/4 A18-49 rating/share).

Last week’s numbers (Movie: Hitch-REPEAT):

Households – 2.5/4
Viewers – 4.04M
Adults 18-49 – 1.4/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “48 Hours Mystery” will be reported in next weeks report for Saturday, March 7, 2009.

Also keep in mind that because these are fast affiliate ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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