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Broadcast TV Ratings for Saturday, February 14, 2009

021409piechart-viewersfinal

Note: Due to the unavailability of the fast affiliates last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, because there were errors in the original fast affiliate data, ALL numbers in this report are based on the FINAL national data.

CBS finished in first place for the evening with a 3.4/6 household rating/share, but was second among viewers with 5.15 million and tied for second among adults 18-49 with a 1.0/3 rating/share.

Last Week:

3.8/7 HH rating [#2]
5.75M viewers [#2]
1.2/4 A18-49 [#2]

  • 8:00 p.m.: Numb3rs-REPEAT (2.3/4 HH rating/share, 3.65M viewers, 0.5/2 A18-49 rating/share).
  • 9:00 p.m.: NCIS-REPEAT (3.5/6 HH rating/share, 5.36M viewers, 1.0/3 A18-49 rating/share).
  • 10:00 p.m.: 48 Hours Mystery (4.3/8 HH rating/share, 6.44M viewers, 1.4/4 A18-49 rating/share).

Week-to-week numbers:

Households – 4.3/8 to 4.3/8 (+2%)
Viewers – 6.32M to 6.44M (+2%/+0.12M)
Adults 18-49 – 1.5/4 to 1.4/4 (-7%)

FOX followed in second place for the evening with a 3.3/6 household rating/share, but was first among both viewers (5.38 million) and adults 18-49 (1.8/6 rating/share).

Last week:

4.8/9 HH rating [#1]
8.17M viewers [#1]
2.8/9 A18-49 rating [#1]

  • 8:00 p.m.: Cops (3.1/6 HH rating/share, 5.26M viewers, 1.7/6 A18-49 rating/share).

Episode-to-episode numbers (FRI; 2/6/2009):

Households – 2.6/5 to 3.1/6 (+19%)
Viewers – 4.01M to 5.26M (+31%/+1.25M)
Adults 18-49 – 1.3/4 to 1.7/6 (+31%)

Episode-to-episode numbers (1/31/2009):

Households – 3.6/7 to 3.1/6 (-14%)
Viewers – 5.93M to 5.26M (-11%/-0.67M)
Adults 18-49 – 1.9/6 to 1.7/6 (-10.5%)

Last week’s numbers (NASCAR Racing: The Budweiser Shootout Prerace):

Households – 4.3/8
Viewers – 7.27M
Adults 18-49 – 2.5/9

  • 8:30 p.m.: Cops-REPEAT (3.5/7 HH rating/share, 5.89M viewers, 2.0/6 A18-49 rating/share).

Last week’s numbers (NASCAR Racing: The Budweiser Shootout):

Households – 4.9/9
Viewers – 8.26M
Adults 18-49 – 2.8/9

  • 9:00 p.m.: America’s Most Wanted (3.2/6 HH rating/share, 5.18M viewers, 1.7/5 A18-49 rating/share).

Episode-to-episode numbers (FRI; 2/6/2009):

Households – 2.9/5 to 3.2/6 (+10%)
Viewers – 4.65M to 5.18M (+11%/+0.53M)
Adults 18-49 – 1.5/4 to 1.7/5 (+13%)

Episode-to-episode numbers (1/31/2009):

Households – 4.0/7 to 3.2/6 (-20%)
Viewers – 6.57M to 5.18M (-21%/-1.39M)
Adults 18-49 – 2.0/6 to 1.7/5 (-15%)

NBC finished in third place for the evening with a 3.2/6 household rating/share and 4.85 million viewers, but managed a tie for second place among adults 18-49 with a 1.0/3 rating/share.

Last Week:

2.6/5 HH rating [#3]
3.92M viewers [#3]
1.0/3 A18-49 rating [#3]

  • 8:00 p.m.: Law & Order: Criminal Intent-REPEAT (2.6/5 HH rating/share, 3.95M viewers, 0.7/2 A18-49 rating/share).
  • 9:00 p.m.: Law & Order: Special Victims Unit-REPEAT (3.2/6 HH rating/share, 5.00M viewers, 1.1/4 A18-49 rating/share).
  • 10:00 p.m.: Law & Order-REPEAT (3.8/7 HH rating/share, 5.61M viewers, 1.2/4 A18-49 rating/share).

ABC followed in fourth place for the evening with a 1.6/3 household rating/share, 2.47 million viewers and a 0.8/3 rating/share among adults 18-49 .

Last Week:

1.6/3 HH rating [#4]
2.29M viewers [#4]
0.7/2 A18-49 rating [#4]

  • 8:00 p.m: Be My Valentine, Charlie Brown/A Charlie Brown Valentine-REPEAT (1.8/3 HH rating/share, 3.24M viewers, 1.1/4 A18-49 rating/share).
  • 9:00 p.m: Grey’s Anatomy-REPEAT (1.3/2 HH rating/share, 1.90M viewers, 0.6/2 A18-49 rating/share).
  • 10:00 p.m: Private Practice-REPEAT (1.6/3 HH rating/share, 2.28M viewers, 0.7/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “48 Hours Mystery” will be reported in next weeks report for Saturday, February 21, 2009.

Also keep in mind that because these are fast affiliate ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.