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2012 Presidential Election

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Broadcast TV Ratings for Saturday, January 31, 2009


Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

CBS finished in first place for the evening with 7.92 million viewers, but was second among adults 18-49 with a 1.8/6 rating/share.

Last Week:

3.5/6 HH rating [#2]
5.50M viewers [#2]
1.5/5 A18-49 [#2]

  • 8:00 p.m.: Super Bowl’s Greatest Commercials (8.10M viewers, 2.0/7 A18-49 rating/share).

Last week’s numbers (Game Show in My Head – 8:00pm)

Households – 2.1/4
Viewers – 3.62M
Adults 18-49 – 1.2/4

Last week’s numbers (Game Show in My Head – 8:30pm)

Households – 2.3/4
Viewers – 3.93M
Adults 18-49 – 1.4/4

  • 9:00 p.m.: NCIS-REPEAT (7.26M viewers, 1.5/5 A18-49 rating/share).
  • 10:00 p.m.: 48 Hours Mystery (8.09M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 5.1/9 to x.x/x
Viewers – 7.80M to 8.09M (+4%/+0.29M)
Adults 18-49 – 2.0/6 to 1.8/6 (-10%)

FOX followed in second place for the evening with 6.42 million viewers, but managed a first place finish among adults 18-49 with a 2.0/6 rating/share.

Last week:

3.8/7 HH rating [#1]
6.16M viewers [#1]
2.0/6 A18-49 rating [#1]

  • 8:00 & 8:30 p.m.: Cops & Cops-REPEAT (6.33M viewers, 2.0/7 A18-49 rating/share).

Last week’s numbers (Cops – 8:00pm):

Households – 3.5/6
Viewers – 5.61M
Adults 18-49 – 1.8/6

Last week’s numbers (Cops-REPEAT – 8:30pm):

Households – 4.0/7
Viewers – 6.48M
Adults 18-49 – 2.1/7

  • 9:00 p.m.: America’s Most Wanted (6.51M viewers, 2.0/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.9/7 to x.x/x
Viewers – 6.28M to 6.51M (+4%/+0.23M)
Adults 18-49 – 2.1/6 to 2.0/6 (-5%)

NBC finished in third place for the evening with 3.85 million viewers and a 1.3/4 rating/share among adults 18-49.

Last Week:

2.4/4 HH rating [#3]
3.69M viewers [#3]
0.7/2 A18-49 rating [#3]

  • 8:00 p.m.: The season, and likely series, finale of Crusoe (3.12M viewers, 0.7/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.9/3 to x.x/x
Viewers – 2.89M to 3.12M (+8%/+0.23M)
Adults 18-49 – 0.6/2 to 0.7/2 (+17%)

  • 9:00 p.m.: Saturday Night Live Sports Extra-REPEAT (4.22M viewers, 1.5/5 A18-49 rating/share).

Last week’s numbers (U.S. Championships Figure Skating: Women’s Final):

Households – 2.7/5
Viewers – 4.09M
Adults 18-49 – 0.8/2

ABC followed in fourth place for the evening with 2.68 million viewers and a 0.9/3 rating/share among adults 18-49 .

Last Week:

1.5/3 HH rating [#4]
2.13M viewers [#4]
0.6/2 A18-49 rating [#4]

  • 8:00 p.m: Movie: Anchorman: The Legend of Ron Burgandy-REPEAT (2.86M viewers, 1.0/3 A18-49 rating/share).
  • 10:00 p.m: Life on Mars-REPEAT (2.33M viewers, 0.7/2 A18-49 rating/share).


Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Super Bowl’s Greatest Commercials” will be reported in next weeks report for Saturday, February 7, 2009.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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