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Blockbuster Increasing Their VOD Presence

blockbusterlogo-011409Blockbuster has inked a partnership with Sonic Solutions to build VOD capabilities into a variety of consumer electronics devices, a practice already being used by rival Netflix.

Without naming names, Blockbuster said it expects the partnership’s VOD technology to be built inot DVRs, Blu-ray Disc players, set-top boxes, mobile phones, Internet-connected television sets and other devices.