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66th Annual Golden Globe Awards Down By Double-Digits

66thgoldenglobes-011209While The 66th Annual Golden Globe Awards was the most-watched non-sports program last night, it was far from a success for NBC.  According to final national numbers, the event was off 5.43 million or 26% among viewers, 30% among households and 25% among adults 18-49 from the 2007 telecast.

  • Households – 13.2/20 to 9.3/14 (-30%)
  • Viewers – 20.04M to 14.86M (-26%/-5.18M)
  • Adults 18-49 – 6.5/15 to 4.9/12 (-25%)