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Broadcast TV Ratings for Friday, January 9, 2009

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On the strength of the return of original programming and the second season premiere of Flashpoint, CBS easily won the night.  Ghost Whisperer was the night’s most-watched program, but Flashpoint is really the highlight.  It improved upon last July’s season premiere by an impressive 24% among viewers (+1.93M) and 16% among adults 18-49.

ABC followed in second place with better than average showings from Wife Swap and Supernanny, which returned with new episodes, and 20/20, which capped off the night as the network’s most-watched program.

NBC even got in on some of the good ratings, with the premiere of Howie Do It posting a respectable near 8-million viewers and improving upon last week’s time-slot occupant Deal or No Deal by 50% in the key A18-49 demo.

The CW failed to break 1.5 million viewers for either of its returning comedies Everybody Hates Chris or The Game, each of which was off by double-digits from their last new episodes.

Fox placed fourth place with a repeat of the movie Bruce Almighty.

CBS finished in first place for the evening with a 6.5/11 household rating/share, 10.26 million viewers and a 2.3/7 rating/share among adults 18-49.

  • Last Week:
    • 4.7/8 HH rating [#2]
    • 7.09M viewers [#2]
    • 1.7/5 A18-49 [#3]
  • 8:00 p.m.: Ghost Whisperer (6.7/12 HH rating/share, 10.63M viewers, 2.5/8 A18-49 rating/share) started off CBS’s Friday night win, returning from a short break with growth among both households (+5%) and viewers (+4%/450,000).  There was a very slight decline among adults 18-49 (-4%), but it was still far and away the night’s most-watched episode across all three key categories.
    • Episode-to-episode numbers (12/19/2008):
      • Households – 6.4/11 to 6.7/12 (+5%)
      • Viewers – 10.18M to 10.63M (+4%/+450,000)
      • Adults 18-49 – 2.6/8 to 2.5/8 (-4%)
  • 9:00 p.m.: CBS got a great return on the second season premiere of Flashpoint (6.3/11 HH rating/share, 10.06M viewers, 2.2/6 A18-49 rating/share).  The show grew an impressive 24% among viewers (or 1.93 million) and 16% among adults 18-49 from last year’s summer premiere.  Better it, it bested the season one average by 34% (2.55 million) among viewers.  CBS sure looks smart for holding on to this series last summer and helping it along the way by airing it out of episodes of CSI on Thursday nights last year.
    • Season premiere comparison (7/11/2008):
      • Households – 5.3/10 to 6.3/11 (+19%)
      • Viewers – 8.13M to 10.06M (+24%/+1.93M)
      • Adults 18-49 – 1.9/6 to 2.2/6 (+16%)
    • Season one average (July 11-September 18 — nine episodes; two on Thursday, seven on Friday including the first season finale):
      • Households – 5.0/9
      • Viewers – 7.51M
      • Adults 18-49 – 1.9/5
  • 10:00 p.m.: Numb3rs (6.4/11 HH rating/share, 10.08M viewers, 2.4/7 A18-49 rating/share) completed CBS’s successful return to original programming on Friday night, improving upon its most recently aired episode by double-digits among all three main categories.
    • Episode-to-episode numbers (12/19/2008):
      • Households – 5.8/10 to 6.4/11 (+10%)
      • Viewers – 9.18M to 10.08M (+10%/+900,000)
      • Adults 18-49 – 2.1/6 to 2.4/7 (+14%)

ABC followed in second place for the evening with a 4.0/7 household rating/share, 6.09 million viewers and a 1.9/6 rating/share among adults 18-49.

  • Last Week:
    • 3.5/6 HH rating [#t3]
    • 5.33M viewers [#4]
    • 1.8/5 A18-49 rating [#2]
  • 8:00 p.m.: While ratings remain low, Wife Swap (3.1/5 HH rating/share, 4.77M viewers, 1.6/5 A18-49 rating/share) did perform better than it has in the past, improving upon its last newly aired episode by more than 40% among adults 18-49, and nearly 40% (39% or 1.35M) among viewers.
    • Episode-to-episode numbers (12/12/2008):
      • Households – 2.4/4 to 3.1/5 (+29%)
      • Viewers – 3.42M to 4.77M (+39%/1.35M)
      • Adults 18-49 – 1.1/4 to 1.6/5 (+45%)
  • 9:00 p.m.: Supernanny (3.7/6 HH rating/share, 5.60M viewers, 1.9/5 A18-49 rating/share) not only grew by a monstrous 52% among viewers and 73% among adults 18-49 from its last newly aired episode (I suppose that can be attributed to a weak last episode), but grew from its lead-in by 17% among viewers and 19% among adults 18-49.
    • Episode-to-episode numbers (12/12/2008):
      • Households – 2.6/5 to 3.7/6 (+42%)
      • Viewers – 3.68M to 5.60M (+52%/+1.92M)
      • Adults 18-49 – 1.1/4 to 1.9/5 (+73%)
  • 10:00 p.m.: 20/20 (5.3/9 HH rating/share, 7.89M viewers, 2.2/6 A18-49 rating/share) closed out the evening for ABC on a strong note, improving upon lead-in Supernanny by 43% among households, 41% among viewers and 16% among adults 18-49, finishing a solid second to time-period winner Numb3rs.
    • Week-to-week numbers:
      • Households – 4.3/7 to 5.3/9 (+23%)
      • Viewers – 6.61M to 7.89M (+19%/+1.28M)
      • Adults 18-49 – 2.2/6 to 2.2/6 (n/c)

NBC finished in third place for the evening with a 3.6/6 household rating/share and 5.54 million viewers and was tied for third among adults 18-49 with a 1.6/5 rating/share.

  • Last Week:
    • 3.5/6 HH rating [#t3]
    • 5.36M viewers [#3]
    • 1.3/4 A18-49 rating [#4]
  • 8:00 p.m.: The series premiere of Howie Do It (4.6/8 HH rating/share, 7.68M viewers, 2.1/7 A18-49 rating/share) made a respectable debut.  We’ll see how things look in a few more weeks, but NBC should be satisfied with time-period growth of 50% among the key A18-49 demographic registered by last week’s episode of Deal or No Deal.
    • Last week’s numbers (Deal or No Deal):
      • Households – 4.4/7
      • Viewers – 7.06M
      • Adults 18-49 – 1.4/4
  • 9:00 p.m.: The first season/series finale of Lipstick Jungle (2.8/5 HH rating/share, 4.08M viewers, 1.3/4 A18-49 rating/share), meanwhile, provided not so good news for NBC.  While the show was mostly even from its week ago airing (with just slight declines), it never proved to be a hit for NBC, and all you need to do to see a confirmation of that is look at how poorly this season’s finale compares to the first:  50% decline among adults 18-49 and more than 40% declines among households and viewers.  Bad ratings last year, even worse ratings this year makes the cancellation is a no-brainer.
    • Season finale comparison (THUR; 3/20/2008):
      • Households – 5.0/9 to 2.8/5 (-44%)
      • Viewers – 6.95M to 4.08M (-41%/-2.87M)
      • Adults 18-49 – 2.6/7 to 1.3/4 (-50%)
    • Week-to-week numbers:
      • Households – 2.9/5 to 2.8/5 (-3%)
      • Viewers – 4.17M to 4.08M (-2%/-90,000)
      • Adults 18-49 – 1.3/4 to 1.3/4 (n/c)
  • 10:00 p.m.: Dateline (3.4/6 HH rating/share, 4.86M viewers, 1.3/4 A18-49 rating/share) rebounded somewhat from Lipstick Jungle’s poor performance, but was still off 7% from its last newly aired episode among both viewers and adults 18-49.
    • Episode-to-episode numbers (12/19/2008):
      • Households – 3.4/6 to 3.4/6 (n/c)
      • Viewers – 5.23M to 4.86M (-7%/-370,000)
      • Adults 18-49 – 1.4/5 to 1.3/4 (-7%)

FOX followed in fourth place for the evening with a 2.5/4 household rating/share and 4.22 million viewers, but managed a tie for third place among adults 18-49 with a 1.6/5 rating/share.

  • Last Week:
    • 6.9/12 HH rating [#1]
    • 11.92M viewers [#1]
    • 3.8/11 A18-49 rating [#1]
  • 8:00 p.m.: Movie: Bruce Almighty-REPEAT (2.5/4 HH rating/share, 4.22M viewers, 1.6/5 A18-49 rating/share).
    • Last week’s numbers (Allstate Sugar Bowl: Pregame – 7:30-8:19pm):
      • Households – 2.5/5
      • Viewers – 4.05M
      • Adults 18-49 – 1.2/4
    • Last week’s numbers (Allstate Sugar Bowl: Alabama vs. Utah – 8:19-11:30pm):
      • Households – 7.8/13
      • Viewers – 13.37M
      • Adults 18-49 – 4.3/12

The CW finished in fifth place for the evening with a 0.9/1 household rating/share, 1.14 million viewers and a 0.5/2 rating/share among adults 18-49.

  • Last Week:
    • 0.9/2 HH rating [#5]
    • 1.61M viewers [#5]
    • 0.6/2 A18-49 rating [#5]
  • 8:00 p.m.: Everybody Hates Chris (1.1/2 HH rating/share, 1.41M viewers, 0.5/2 A18-49 rating).  What use to be a solid performer for The CW, at least in the first season, is no longer. ‘Chris’ was off by double-digits among both viewers and adults 18-49 and failed to hit 1.5 million viewers.  Pretty sad for a new episode on broadcast television.
    • Episode-to-episode numbers (12/12/2008):
      • Households – 1.2/2 to 1.1/2 (-8%)
      • Viewers – 1.70M to 1.41M (-17%/-290,000)
      • Adults 18-49 – 0.6/2 to 0.5/2 (-17%)
  • 8:30 p.m.: The same was the case for The Game (1.1/2 HH rating/share, 1.39M viewers, 0.6/2 A18-49 rating), which dropped even more from its last newly aired episode.  It’s a good thing The CW dropped WWE Smackdown! huh?…
    • Episode-to-episode numbers (11/28/2008):
      • Households – 1.3/2 to 1.1/2 (-15%)
      • Viewers – 1.99M to 1.39M (-30%/-600,000)
      • Adults 18-49 – 0.7/2 to 0.6/2 (-14%)
  • 9:00 p.m.: 13—Fear is Real-REPEAT (0.7/1 HH rating/share, 882,000 viewers, 0.4/1 A18-49 rating).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Ghost Whisperer” will be reported in next weeks report for Friday, January 16, 2009. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Sources: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback, Zap2It and TVbytheNumbers.