Variety is reporting that movie studios will be premiering several trailers during NBC’s Super Bowl telecast on February 1st. A 30-second spot has been set at $3 million (up 11% from last year’s going rate of $2.7 million), but studios are are waiting so they can pay less for last minute spots. Here are some excerpts from Variety:
Confirmed for this year’s roster are high-profile titles like Paramount’s “Transformers: Revenge of the Fallen,” “Star Trek” and “G.I. Joe”; Sony’s “Angels and Demons”; DreamWorks Animation’s “Monsters vs. Aliens”; and Universal’s “Land of the Lost” and its fourth installment in “The Fast and the Furious” franchise. Disney is also planning to use the game to raise the profile for Pixar’s next toon, “Up,” while a “Wolverine” spot is likely from Fox.
As of Thursday, Fox had yet to buy any time during the game. Should it do so at the last minute, “Wolverine,” “Night at the Museum 2″ and “Ice Age” are the pics it’s most likely to promote.
Disney is remaining tight-lipped about its Super Bowl strategy, but it wouldn’t be surprising if it buys time for Dwayne Johnson starrer “Race to Witch Mountain” and Jerry Bruckheimer’s “G-Force.” The Mouse House typically airs two spots — one devoted to a toon and one to a live-action release.