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Broadcast TV Ratings for Wednesday, January 7, 2009

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CBS finished in first place for the evening with a 5.7/9 household rating/share 8.81 million viewers and a 2.7/7 rating/share among adults 18-49.

  • Last Week:
    • 3.7/7 HH rating/share [#t1]
    • 5.84M viewers [#2]
    • 1.3/4 A18-49 rating/share [#2]
  • 8:00 p.m.: The New Adventures of Old Christine-REPEAT (5.3/9 HH rating/share, 8.22M viewers, 2.3/7 A18-49 rating/share).
  • 8:30 p.m.: Gary Unmarried-REPEAT (4.7/7 HH rating/share, 7.36M viewers, 2.3/6 A18-49 rating/share).
  • 9:00 p.m.: The 35th Annual People’s Choice Awards (6.0/10 HH rating/share, 9.32M viewers, 2.9/8 A18-49 rating/share).
    • Note: Last year’s telecast was affected by the strike and was not live.  Nor did it feature any celebrities.  Because of that, I’ve also included the numbers from the 2007 telecast so a more fair comparison can be made.  As you’ll quickly notice, the show still remains down by a good deal from its more common numbers.
    • Year-to-year numbers (TUES; 1/8/2008 – The 34th Annual People’s Choice Awards):
      • Households – 4.2/7 to 6.0/10–(+43%)
      • Viewers – 5.96M to 9.32M–(+56%/+3.36M)
      • Adults 18-49 – 1.6/4 to 2.9/8–(+81%)
    • Year-to-year numbers (TUES; 1/9/2007 – The 33rd Annual People’s Choice Awards):
      • Households – 7.6/12 to 6.0/10–(-21%)
      • Viewers – 11.33M to 9.32M–(-18%/-2.01M)
      • Adults 18-49 – 3.5/9 to 2.9/8–(-17%)

ABC followed in second place for the evening with a 5.6/9 household rating/share and 8.36 million viewers and was tied for second among adults 18-49 with a 2.3/6 rating/share.

  • Last Week:
    • 3.7/7 HH rating/share [#t1]
    • 7.00 viewers [#1]
    • 2.3/8 A18-49 rating/share [#1]
  • 8:00 & 8:30 p.m.: Back-to-back Scrubs-REPEAT (3.0/5 HH rating/share, 4.50M viewers, 1.6/4 A18-49 rating/share).
    • Last week’s numbers (MOVIE: Shrek 2-REPEAT – 8:00-10:00pm):
      • Households – 3.4/7
      • Viewers – 6.31M
      • Adults 18-49 – 2.0/7
  • 9:00 p.m.: 20/20 – Vanished: Missing in Milwaukee (5.4/9 HH rating/share, 8.00M viewers, 2.3/6 A18-49 rating/share).
  • 10:00 p.m.: Barbara Walters Special – Patrick Swayze: The Truth (8.4/14 HH rating/share, 12.57M viewers, 3.0/10 A18-49 rating/share).
    • Last week’s numbers (Dick Clark’s Primetime New Year’s Rockin’ Eve With Ryan Seacrest):
      • Households – 4.3/9
      • Viewers – 8.55M
      • Adults 18-49 – 2.8/10

NBC finished in third place for the evening with a 5.1/8 household rating/share and 7.75 million viewers, but managed a tie for second place among adults 18-49 with a 2.3/6 rating/share.

  • Last Week:
    • 2.5/5 HH rating/share [#4]
    • 4.09M viewers [#4]
    • 1.1/4 A18-49 rating/share [#t3]
  • 8:00 p.m: Knight Rider (3.7/6 HH rating/share, 5.70M viewers, 1.6/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.7/5 to 3.7/6–(+37%)
      • Viewers – 4.54M to 5.70M–(+26%/+1.16M)
      • Adults 18-49 – 1.2/4 to 1.6/5–(+33%)
  • 9:00 p.m: Law & Order: Special Victims Unit-REPEAT (4.9/8 HH rating/share, 7.43M viewers, 2.2/6 A18-49 rating/share).
  • 10:00 p.m: Law & Order (6.8/11 HH rating/share, 10.11M viewers, 3.0/8 A18-49 rating/share).
    • Episode-to-episode numbers (12/17/2008):
      • Households – 4.7/8 to 6.8/11–(+45%)
      • Viewers – 7.02M to 10.11M–(+44%/+3.09M)
      • Adults 18-49 – 2.0/6 to 3.0/8–(+50%)
    • Last week’s numbers (NBC’s New Year’s Eve With Carson Daly):
      • Households – 2.3/5
      • Viewers – 3.89M
      • Adults 18-49 – 1.2/4

FOX followed in fourth place for the evening with a 4.2/7 household rating/share, 6.58 million viewers and a 1.8/5 rating/share among adults 18-49.

  • Last Week:
    • 2.7/5 HH rating/share [#3]
    • 4.53M viewers [#3]
    • 1.1/4 A18-49 rating/share [#t3]
  • 8:00 p.m.: Bones-REPEAT (4.3/7 HH rating/share, 6.63M viewers, 1.7/5 A18-49 rating/share).
  • 9:00 p.m.: Another Bones-REPEAT (4.1/6 HH rating/share, 6.52M viewers, 2.0/5 A18-49 rating/share).

The CW finished in fifth place for the evening with a 1.1/2 household rating/share, 1.74 million viewers and a 0.8/2 rating/share among adults 18-49.

  • Last Week:
    • 0.8/2 HH rating/share [#5]
    • 1.19M viewers [#5]
    • 0.4/1 A18-49 rating/share [#5]
  • 8:00 p.m.: The series premiere of 13–Fear is Real (1.4/2 HH rating/share, 2.40M viewers, 1.1/3 A18-49 rating/share).
  • 9:00 p.m.: 90210-REPEAT (0.8/2 HH rating/share, 1.09M viewers, 0.5/1 A18-49 rating/share).
    • Last week’s numbers ( Movie: How to Deal-REPEAT – 8:00-10:00pm):
      • Households – 0.8/2
      • Viewers – 1.19M
      • Adults 18-49 – 0.4/2
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Barbara Walters Special – Patrick Swayze: The Truth will be reported in next weeks report for Wednesday, January 14, 2009. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.
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