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Broadcast TV Ratings for Saturday, January 3, 2009

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Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

NBC finished in first place for the evening with 23.84 million viewers and a 8.5/23 rating/share among adults 18-49.

  • Last Week:
    • 2.1/4 HH rating [#3]
    • 3.22M viewers [#3]
    • 0.7/2 A18-49 rating [#4]
  • 8:00 p.m.: NBC NFL Wildcard: Pregame (13.1/23 HH rating/share, 21.86M viewers, 7.6/24 A18-49 rating/share).
  • 8:09 p.m.: NBC NFL Wildcard: Indianapolis Colts at San Diego Chargers (16.1/27 HH rating/share, 27.79M viewers, 10.0/27 A18-49 rating/share).

FOX followed in second place for the evening with 5.28 million viewers and a 1.6/4 rating/share among adults 18-49.

  • Last Week:
    • 3.3/6 HH rating [#1]
    • 5.61M viewers [#1]
    • 1.8/6 A18-49 rating [#1]
  • 8:00 & 8:30 p.m.: Back-to-back Cops-REPEAT (4.78M viewers, 1.4/4 A18-49 rating/share).
  • 9:00 p.m.: America’s Most Wanted (5.78M viewers, 1.8/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.5/6 to x.x/x
      • Viewers – 5.93M to 5.78M
      • Adults 18-49 – 1.9/6 to 1.8/5

CBS finished in third place for the evening with 4.23 million viewers and a 1.1/3 rating/share among adults 18-49.

  • Last Week:
    • 2.2/4 HH rating [#2]
    • 3.49M viewers [#2]
    • 1.0/3 A18-49 [#2]
  • 8:00 p.m.: The series premiere of Game Show in My Head (3.37M viewers, 1.0/3 A18-49 rating/share).
  • 8:30 p.m.: Another episode of Game Show in My Head (3.38M viewers, 1.1/3 A18-49 rating/share).
  • 9:00 p.m.: Cold Case-REPEAT (3.91M viewers, 0.9/2 A18-49 rating/share).
  • 10:00 p.m.: 48 Hours Mystery-REPEAT (5.40M viewers, 1.2/4 A18-49 rating/share).
    • Last week’s numbers (Movie: The Longest Yard-REPEAT):
      • Households – 2.7/5
      • Viewers – 4.33M
      • Adults 18-49 – 1.3/4

ABC followed in fourth place for the evening with 3.79 million viewers and a 1.0/3 rating/share among adults 18-49.

  • Last Week:
    • 1.9/4 HH rating [#4]
    • 3.02M viewers [#4]
    • 0.9/3 A18-49 rating [#3]
  • 8:00 p.m: Happy New Year, Charlie Brown-REPEAT (3.01M viewers, 0.8/2 A18-49 rating/share).
  • 8:30 p.m: Movie: Sleepless in Seattle-REPEAT (3.94M viewers, 1.0/3 A18-49 rating/share).
    • Last week’s numbers (Movie: Miracle-REPEAT):
      • Households – 1.9/4
      • Viewers – 3.02M
      • Adults 18-49 – 0.9/3

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “America’s Most Wanted” will be reported in next weeks report for Saturday, January 10, 2009.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.

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