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Broadcast TV Ratings for Saturday, December 27, 2008

122708piechart-viewersedited

Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

FOX finished in first place for the evening with 5.55 million viewers and a 1.7/6 rating/share among adults 18-49.

  • Last Week:
    • 3.3/6 HH rating [#1]
    • 5.34M viewers [#1]
    • 1.6/5 A18-49 rating [#1]
  • 8:00 p.m.: Cops-REPEAT (4.93M viewers, 1.5/5 A18-49 rating/share).
  • 8:30 p.m.: Cops-REPEAT (5.58M viewers, 1.8/6 A18-49 rating/share).
  • 9:00 p.m.: America’s Most Wanted (5.85M viewers, 1.9/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.5/6 to x.x/x
      • Viewers – 5.62M to 5.85M
      • Adults 18-49 – 1.7/5 to 1.9/6

CBS followed in second place for the evening with 3.50 million viewers and a 1.0/3 rating/share among adults 18-49.

  • Last Week:
    • 3.0/5 HH rating [#2]
    • 4.95M viewers [#2]
    • 1.5/5 A18-49 [#2]
  • 8:00 p.m.: 48 Hours Mystery-REPEAT (2.34M viewers, 0.5/2 A18-49 rating/share).
    • Last week’s numbers (Film: Elf-REPEAT – 8:00-10:00):
      • Households – 2.7/5
      • Viewers – 4.68M
      • Adults 18-49 – 1.6/5
  • 9:00 p.m.: Film: The Longest Yard-REPEAT (4.09M viewers, 1.3/4 A18-49 rating/share).
    • Last week’s numbers (48 Hours Mystery – 10:00):
      • Households – 3.7/7
      • Viewers – 5.51M
      • Adults 18-49 – 1.4/4

NBC finished in third place for the evening with 3.21 million viewers, but fell to a last place fourth among adults 18-49 with a 0.7/2 rating/share.

  • Last Week:
    • 2.0/4 HH rating [#t3]
    • 3.22M viewers [#4]
    • 0.8/3 A18-49 rating [#4]
  • 8:00 p.m.: 2008 Beijing Summer Olympics: Opening Ceremonies-REPEAT (2.72M viewers, 0.6/2 A18-49 rating/share).
    • Last week’s numbers (Crusoe):
      • Households – 1.6/3
      • Viewers – 2.40M
      • Adults 18-49 – 0.4/1
  • 10:00 p.m.: Law & Order: Special Victims Unit-REPEAT (4.20M viewers, 1.0/3 A18-49 rating/share).
    • Last week’s numbers (WWE Salute to the Troops – 9:00):
      • Households – 1.6/3
      • Viewers – 2.89M
      • Adults 18-49 – 0.9/3

ABC followed in fourth place for the evening with 3.06 million viewers, but managed a slightly stronger third place finish among adults 18-49 with a 0.9/3 rating/share.

  • Last Week:
    • 2.0/4 HH rating [#t3]
    • 3.90M viewers [#3]
    • 1.2/4 A18-49 rating [#3]
  • 8:00 p.m: Film: Miracle-REPEAT (3.06M viewers, 0.9/3 A18-49 rating/share).
    • Last week’s numbers (I Want a Dog for Christmas, Charlie Brown-REPEAT – 8:00):
      • Households – 1.9/3
      • Viewers – 3.64M
      • Adults 18-49 – 1.0/3
    • Last week’s numbers (Film: Dr. Seuss’ The Cat in the Hat-REPEAT – 9:00):
      • Households – 2.1/4
      • Viewers – 4.04M
      • Adults 18-49 – 1.2/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “America’s Most Wanted” will be reported in next weeks report for Saturday, January 3, 2009.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.

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