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Nielsen Releases First DVR List

americanidollogo-121708Nielsen has released its first yearly top 10 list of time-shifted primetime programming.  Topping the list are the Tuesday and Wednesday editions of Fox’s American Idol, with Live+7-day viewing adding 2.15 million and 1.95 million households, respectively (Note: notice they are ranked by households, not viewers which is more commonly used).

Of the remaining eight shows in the top 10, seven are dramas, including sci-fi shows Heroes (1.83 million), Lost (1.79 million) and Fringe (1.60 million).  Those are followed by House (1.45 million), The Mentalist (1.45 million), Survivor (1.40 million), Grey’s Anatomy (1.36 million) and Bones (1.33 million).

A second list ranked shows in order of the percentage increase attributed to time-shifted viewers.  SCI Fi’s Battlestar Galactica leads the list with an impressive 53% increase in households.  USA’s Burn Notice comes in second with a 37% increase, followed by Heroes and 90210 (both 35%).

Other cable shows listed were SCI FI’s Sanctuary (35%) and Eureka (34%), while TBS’s comedy My Boys (32%) and USA’s Psych (29%), In Plain Sight (28%) and The Starter Wife (27%) round out the list.

Source: Variety