With several of the network’s high-profile shows experiencing series low ratings, and NBC still unable to successfully launch a new series this fall season, the network is looking to capitilize on the large audience tuning into the Super Bowl to to reintroduce its programming to America.
Promotions are being planned for Heroes, Kings, Medium and NBCU Cable shows among others. NBC will have five minutes’ worth of promotional time during the Super Bowl, plus a potential of between two and four minutes during halftime. Additional time will be available in the network’s pregame and postgame programming. NBC Entertainment president of marketing Adam Stotsky said that the Super Bowl gives the network an opportunity to “reintroduce” viewers to NBC programs they might not currently be watching “as well as give current fans some of the respective shows some special episode points to keep them coming back.”
The network’s Monday night lineup will be most highlighted, set to debut one day after the game airs. They include a special 3-D episode of Chuck at 8pm, the new volume of Heroes at 9pm and the season premiere of Medium at 10pm.
“You want to have a trailer version so [viewers] know what it’s about,” said Mr. Miller. “We also plan a different kind of spot that gets attention, the type of thing that will be displayed on YouTube the next day.”
Source: Advertising Age