October 2008
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Broadcast TV Ratings for Sunday, October 12, 2008

FOX finished in first place for the evening with a 7.0/11 household rating/share and 11.26 million viewers, but was second among adults 18-49 with a 4.0/10 rating/share.

  • Last Week:
    • 3.5/6 HH Rating/Share [#4]
    • 6.06M Viewers [#4]
    • 3.0/8 A18-49 Rating [#4]
  • Note: Due to the NFL overrun, the following numbers, for FOX only, are based on the final national numbers.
  • 4:00-7:48 p.m.: FOX NFL National: Various Teams and Times (14.7/30 HH rating/share, 23.64M viewers, 8.9/32 A18-49 rating/share).
    • Episode-to-episode numbers (9/28/2008):
      • Households – 13.0/25 to 14.7/30
      • Viewers – 21.15M to 23.64M
      • Adults 18-49 – 8.1/27 to 8.9/32
  • 7:48-8:07 p.m.: The OT (9.0/15 HH rating/share, 14.23M viewers, 5.4/16 A18-49 rating/share).
    • Episode-to-episode numbers (9/28/2008):
      • Households – 7.6/13 to 9.0/15
      • Viewers – 12.18M to 14.23M
      • Adults 18-49 – 4.9/15 to 5.4/16
  • 8:07-8:16 p.m.: FOX MLB NLCS GAME 3: Pregame (6.1/10 HH rating/share, 9.33M viewers, 3.3/9 A18-49 rating/share).
    • Last week’s numbers (The Simpsons – 7:59-8:30pm):
      • Households – 4.2/7
      • Viewers – 7.41M
      • Adults 18-49 – 3.6/9
  • 8:16-11:22 p.m.: FOX MLB NLCS GAME 3: Philadelphia Philies at Los Angeles Dodgers (5.6/9 HH rating/share, 8.84M viewers, 2.8/7 A18-49 rating/share).
    • Last week’s numbers (King of the Hill – 8:30-9pm):
      • Households – 3.8/6
      • Viewers – 6.59M
      • Adults 18-49 – 3.3/8
    • Last week’s numbers (Family Guy – 9-9:31pm):
      • Households – 4.9/7
      • Viewers – 8.38M
      • Adults 18-49 – 4.3/10
    • Last week’s numbers (American Dad – 9:31-10pm):
      • Households – 4.0/6
      • Viewers – 6.85M
      • Adults 18-49 – 3.5/8

ABC followed in second place for the evening with a 6.9/11 household rating/share and 10.77 million viewers, but was third among adults 18-49 with a 3.8/10 rating/share.

  • Last Week:
    • 7.4/12 HH Rating/Share [#2]
    • 11.75M Viewers [#2]
    • 4.1/10 A18-49 Rating [#2]
  • 7:00 p.m.: America’s Funniest Home Videos (4.0/7 HH rating/share, 6.39M viewers, 1.9/6 A18-49 rating/share).
    • Week-to-week numbers (19th season premiere):
      • Households – 5.2/9 to 4.0/7
      • Viewers – 8.92M to 6.39M
      • Adults 18-49 – 2.6/8 to 1.9/6
  • 8:00 p.m.: Extreme Makeover: Home Edition (6.9/11 HH rating/share, 11.26M viewers, 3.7/9 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.2/11 to 6.9/11
      • Viewers – 11.83M to 11.26M
      • Adults 18-49 – 3.9/10 to 3.7/9
  • 9:00 p.m.: Desperate Housewives (9.8/15 HH rating/share, 15.33M viewers, 5.9/14 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 10.0/15 to 9.8/15
      • Viewers – 15.69M to 15.33M
      • Adults 18-49 – 5.8/13 to 5.9/14
  • 10:00 (10:01) p.m.: Brothers & Sisters (6.8/11 HH rating/share, 10.09M viewers, 3.6/9 A18-49 rating/share) closed out the evening for ABC.
    • Week-to-week numbers:
      • Households – 6.9/11 to 6.8/11
      • Viewers – 10.33M to 10.09M
      • Adults 18-49 – 3.8/9 to 3.6/9

CBS finished in third place for the evening with a 6.4/10 household rating/share, but was fourth among both viewers (9.92 million) and adults 18-49 (2.5/6 rating/share).

  • Last Week
    • 8.4/13 HH Rating/Share [#1]
    • 13.49M Viewers [#1]
    • 3.8/9 A18-49 Rating [#3]
  • 7:00 p.m.: 60 Minutes (7.1/12 HH rating/share, 10.52M viewers, 2.0/6 A18-49 rating/share).
    • Week-to-week numbers (7:26-8:26pm):
      • Households – 10.5/17 to 7.1/12
      • Viewers – 13.79M to 10.52M
      • Adults 18-49 – 4.0/11 to 2.0/6
    • Last week’s numbers (CBS NFL National: Various Teams and Times – 4:15-7:26pm):
      • Households – 12.6/24
      • Viewers – 20.01M
      • Adults 18-49 – 7.5/25
  • 8:00 p.m.: The Amazing Race (5.6/9 HH rating/share, 9.17M viewers, 2.8/7 A18-49 rating/share).
    • Week-to-week numbers (8:26-9:26pm):
      • Households – 6.6/10 to 5.6/9
      • Viewers – 11.00M to 9.17M
      • Adults 18-49 – 3.4/8 to 2.8/7
  • 9:00 p.m.: Cold Case (7.0/11 HH rating/share, 10.89M viewers, 2.7/6 A18-49 rating/share).
    • Week-to-week numbers (9:26-10:26pm):
      • Households – 7.1/11 to 7.0/11
      • Viewers – 11.10M to 10.89M
      • Adults 18-49 – 2.8/6 to 2.7/6
  • 10:00 p.m.: The Unit (5.9/10 HH rating/share, 9.12M viewers, 2.6/7 A18-49 rating/share).
    • Week-to-week numbers (10:26-11:26pm):
      • Households – 6.0/11 to 5.9/10
      • Viewers – 9.46M to 9.12M
      • Adults 18-49 – 2.7/7 to 2.6/7

NBC followed in fourth place for the evening with an 6.1/10, household/rating share, but was third among viewers with 10.39 million and an even stronger first place among adults 18-49 with a 4.1/10 rating/share.

  • Last Week:
    • 6.7/11 HH Rating/Share [#3]
    • 11.58M Viewers [#3]
    • 4.4/11 A18-49 Rating [#1]
  • Note: Due to the live sporting event, the following numbers, for NBC only, are based on the final national numbers.
  • 7:30-8:00 p.m: Football Night in America (1.9/3 HH rating/share, 2.92M viewers, 1.0/3 A18-49 rating/share).
    • Week-to-week numbers (Football Night in America – 7:30-8pm):
      • Households – 3.6/6 to 1.9/3
      • Viewers – 5.67M to 2.92M
      • Adults 18-49 – 2.2/7 to 1.0/3
  • 8:15-11:02 p.m: NBC Sunday Night Football: New England Patriots at San Diego Chargers (8.2/13 HH rating/share, 13.05M viewers, 5.2/13 A18-49 rating/share).
    • Week-to-week numbers (NBC Sunday Night Football: Pittsburgh Steelers at Jacksonville Jaguars8:15-11:29pm):
      • Households – 8.8/14 to 8.2/13
      • Viewers – 14.21M to 13.05M
      • Adults 18-49 – 5.5/14 to 5.2/13

The CW was left in fifth place with a 0.6/1 household rating/share, 0.83 million viewers and a 0.3/1 rating/share among adults 18-49.

  • Last Week:
    • 0.6/1 HH Rating/Share [#5]
    • 0.95M Viewers [#5]
    • 0.4/1 A18-49 Rating [#5]
  • Note: HH rating/share numbers for The CW were not available for this evening.
  • 7:00 p.m.: In Harms Way (728,000 viewers, 0.3/1 A18-49 rating/share).
    • Week-to-week numbers (series premiere):
      • Households – 0.4/1 to x.x/x
      • Viewers – 0.66M to 0.73M
      • Adults 18-49 – 0.3/1 to 0.3/1
  • 8:00 p.m.: Valentine (1.01M viewers, 0.4/1 A18-49 rating/share).
    • Week-to-week numbers (series premiere):
      • Households – 0.8/1 to x.x/x
      • Viewers – 1.15M to 1.01M
      • Adults 18-49 – 0.4/1 to 0.4/1
  • 9:00 p.m.: Easy Money (752,000, 0.3/1 A18-49 rating/share) ended the evening for The CW.
    • Week-to-week numbers (series premiere):
      • Households – 0.7/1 to x.x/x
      • Viewers – 1.08M to 0.75M
      • Adults 18-49 – 0.4/1 to 0.3/1
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Desperate Housewives” will be reported in next weeks report for Sunday, October 19, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.

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