October 2008
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Broadcast TV Ratings for Saturday, October 4, 2008

Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

ABC finished in first place for the evening with 5.70 million viewers, but was second among adults 18-49 with a 1.7/6 rating/share.

  • Last Week:
    • 3.5/7 HH rating [#2]
    • 5.64M viewers [#2]
    • 1.9/7 A18-49 rating [#1]
  • Note: Due to the live sporting event, the following numbers, for ABC only, are based on the final national numbers.
  • 8:07-11:22 p.m:  ABC Saturday Night College Football: Ohio State at Wisconsin/Oregon at USC (4.2/8 HH rating/share, 6.74M viewers, 2.1/7 A18-49 rating/share).
    • Week-to-week numbers (ABC Saturday Night College Football:  Illinois at Penn St./Virginia Tech at Nebraska – 8:07-11:29pm):
      • Households – 3.6/7 to 4.2/8
      • Viewers – 5.82M to 6.74M
      • Adults 18-49 – 2.0/7 to 2.1/7

FOX followed in second place for the evening with 5.35 million viewers, but managed a first place finish among adults 18-49 with a 1.9/6 rating/share.

  • Last Week:
    • 3.0/6 HH rating [#3]
    • 4.89M viewers [#3]
    • 1.7/6 A18-49 rating [#2]
  • 8:00 & 8:30 p.m.: Back-to-back episodes (an original and a repeat) of Cops (4.92M viewers, 1.8/6 A18-49 rating/share).
    • Last week’s numbers (Cops – 8pm):
      • Households – 2.9/6
      • Viewers – 4.67M
      • Adults 18-49 -1.7/6
    • Last week’s numbers (Cops-REPEAT8:30pm):
      • Households – 3.3/6
      • Viewers – 5.20M
      • Adults 18-49 – 1.9/6
  • 9:00 p.m.: America’s Most Wanted (5.92M viewers, 2.0/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.0/5 to x.x/x
      • Viewers – 4.84M to 5.92M
      • Adults 18-49 – 1.6/5 to 2.0/7

CBS finished in third place for the evening with 4.38 million viewers and a 1.5/5 rating/share among adults 18-49.

  • Last Week:
    • 4.1/8 HH rating [#1]
    • 5.94M viewers [#1]
    • 1.3/4 A18-49 [#3]
  • 8:00 p.m.: A repeat of 48 Hours Mystery (4.53M viewers, 1.0/4 A18-49 rating/share) ended the evening for CBS.
    • Last week’s numbers (48 Hours Mystery – season premiere – 10-11pm):
      • Households – 5.0/9
      • Viewers – 7.32M
      • Adults 18-49 – 1.8/6
  • Note: Due to the live sporting event, the following numbers are based on the final national numbers.
  • 9:00-11:22 p.m.: Elitexc Saturday Night Fights (2.7/5 HH rating/share, 4.56M viewers, 2.0/6 A18-49 rating/share) ended the evening for CBS.
    • Episode-to-episode numbers (7/26/2008):
      • Households – 1.7/4 to 2.7/5
      • Viewers – 2.57M to 4.56M
      • Adults 18-49 – 1.0/4 to 2.0/6

NBC followed in fourth place for the evening with 4.31 million viewers and a 1.1/4 rating/share among adults 18-49.

  • Last Week:
    • 2.1/4 HH rating [#4]
    • 3.07M viewers [#4]
    • 0.9/3 A18-49 rating [#4]
  • 8:00 & 9:00 p.m.: Back-to-back repeats of Knight Rider (3.82M viewers, 1.0/4 A18-49 rating/share).
  • 10:00 p.m.: And that was followed by a repeat of Law & Order: Special Victims Unit (5.28M viewers, 1.3/4 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “ABC Saturday Night College Football: Ohio State at Wisconsin/Oregon” will be reported in next weeks report for Saturday, October 11, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.

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