October 2008
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Broadcast TV Ratings for Friday, October 3, 2008

CBS finished in first place for the evening with a 5.3/10 household rating/share, 8.10 million viewers and a 2.2/7 rating/share among adults 18-49.

  • Last Week:
    • 4.8/8 HH rating [#2]
    • 7.39M viewers [#2]
    • 2.0/6 A18-49 [#t2]
  • 8:00 p.m.: The fourth season premiere of Ghost Whisperer (6.0/11 HH rating/share, 9.31M viewers, 2.5/9 A18-49 rating/share).
    • Season premiere comparison (9/28/2007 – season three premiere):
      • Households – 5.8/11 to 6.0/11
      • Viewers – 8.72M to 9.31M
      • Adults 18-49 – 2.4/9 to 2.5/9
  • 9:00 p.m.: The series premiere of The Ex List (4.7/8 HH rating/share, 6.85M viewers, 2.0/6 A18-49 rating/share).
  • 10:00 p.m.: The fifth season premiere of Numb3rs (5.3/10 HH rating/share, 8.13M viewers, 2.1/7 A18-49 rating/share).
    • Season premiere comparison (9/28/2007 – season four premiere):
      • Households – 6.1/11 to 5.3/10
      • Viewers – 9.38M to 8.13M
      • Adults 18-49 – 2.6/8 to 2.1/7

ABC followed in second place for the evening with a 3.4/6 household rating/share, was fourth among viewers (4.91 million), but was back up to second place among adults 18-49 with a 1.5/5 rating/share.

  • Last Week:
    • 5.6/9 HH rating [#1]
    • 8.74M viewers [#1]
    • 2.6/8 A18-49 rating [#1]
  • 8:00 p.m.: The fifth season premiere of Wife Swap (2.5/5 HH rating/share, 3.76M viewers, 1.3/5 A18-49 rating/share).
    • Season premiere comparison (WED; 2/2/2008 – fourth season premiere):
      • Households – 5.5/9 to 2.5/5
      • Viewers – 8.43M to 3.76M
      • Adults 18-49 – 3.3/9 to 1.3/5
  • 9:00 p.m.: That was followed by the fifth season premiere of Supernanny (2.9/5 HH rating/share, 4.20M viewers, 1.5/5 A18-49 rating/share).
    • Season premiere comparison (WED; 2/2/2008 – fourth season premiere – 9pm):
      • Households – 5.6/8
      • Viewers – 8.89M
      • Adults 18-49 – 3.6/9
    • Season premiere comparison (WED; 2/2/2008 – fourth season premiere – 10pm):
      • Households – 6.0/10
      • Viewers – 9.13M
      • Adults 18-49 – 4.0/10
  • 10:00 p.m.: 20:20: Portrait of a President, Part II (4.8/8 HH rating/share, 6.81M viewers, 1.9/6 A18-49 rating/share).
    • Week-to-week numbers (20:20: Portrait of a President, Part I):
      • Households – 4.8/9 to 4.8/8
      • Viewers – 6.89M to 6.81M
      • Adults 18-49 – 1.7/6 to 1.9/6

FOX finished in a tie for third place for the evening with a 3.3/6 household rating/share, was a stronger second among viewers with 5.11 million, and back to a tie for third place among adults 18-49 with a 1.4/4 rating/share.

  • Last Week:
    • 2.8/5 HH rating [#4]
    • 4.42M viewers [#4]
    • 1.4/4 A18-49 rating [#t4]
  • 8:00 p.m.: Are You Smarter Than A 5th Grader? (3.8/7 HH rating/share, 5.81M viewers, 1.3/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.4/6 to 3.8/7
      • Viewers – 5.23M to 5.81M
      • Adults 18-49 – 1.4/5 to 1.3/5
  • 9:00 p.m.: Don’t Forget the Lyrics! (2.8/5 HH rating/share, 4.41M viewers, 1.4/4 A18-49 rating/share).
    • Episode-to-episode numbers (9/19/2008 – Don’t Forget the Lyrics!):
      • Households – 3.4/6 to 2.8/5
      • Viewers – 5.26M to 4.41M
      • Adults 18-49 – 1.5/5 to 1.4/4

NBC followed in a tie for third place for the evening with a 3.3/6 household rating/share, was alone in third among viewers with 5.04 million, and was back to a tie among adults 18-49 with a 1.4/4 rating/share.

  • Last Week:
    • 4.1/7 HH rating [#3]
    • 6.50M viewers [#3]
    • 2.0/6 A18-49 rating [#t2]
  • Note: HH rating/share data was not available for this evening on NBC.
  • 8:00 p.m.: America’s Toughest Jobs (x.x/x HH rating/share, 3.42M viewers, 1.0/3 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.5/4 to x.x/x
      • Viewers – 3.84M to 3.42M
      • Adults 18-49 – 1.2/4 to 1.0/3
  • 9:00 p.m.: Deal or No Deal (x.x/x HH rating/share, 6.26M viewers, 1.5/5 A18-49 rating/share).
  • 10:00 p.m.: The second season premiere of Life (x.x/x HH rating/share, 5.44M viewers, 1.7/5 A18-49 rating/share).
    • Season premiere comparison (WED; 9/26/2007 – series premiere):
      • Households – 6.4/11 to x.x/x
      • Viewers – 7.24M to 5.44M
      • Adults 18-49 – 4.0/11 to 1.7/5

The CW finished in fifth place for the evening with a 1.1/2 household rating/share, 1.74 million viewers and a 0.7/2 rating/share among adults 18-49.

  • Last Week:
    • 2.4/4 HH rating [#5]
    • 4.41M viewers [#5]
    • 1.4/4 A18-49 rating [#t4]
  • Note: HH rating/share data was not available for this evening on The CW.
  • 8:00 p.m.: The fourth season premiere of Everybody Hates Chris (x.x/x HH rating/share, 2.10M viewers, 0.8/3 A18-49 rating).
    • Season premiere comparison (MON; 10/1/2007 – 8pm – third season premiere):
      • Households – 1.7/3 to x.x/x
      • Viewers – 2.58M to 2.10M
      • Adults 18-49 – 1.0/3 to 0.8/3
  • 8:30 p.m.: The third season premiere of The Game (x.x/x HH rating/share, 1.91M viewers, 0.8/3 A18-49 rating).
    • Season premiere comparison (MON; 10/1/2007 – 9:30pm – second season premiere):
      • Households – 2.0/3 to x.x/x
      • Viewers – 2.98M to 1.91M
      • Adults 18-49 – 1.4/3 to 0.8/3
  • 9:00 p.m.: A repeat of America’s Next Top Model (x.x/x HH rating/share, 1.49M viewers, 0.7/2 A18-49 rating).
    • Last week’s numbers (WWE Friday Night Smackdown! – 8-10pm):
      • Households – 2.4/4
      • Viewers – 4.41M
      • Adults 18-49 – 1.4/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Ghost Whisperer” will be reported in next weeks report for Friday, October 10, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Sources: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.

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