October 2008
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2012 Presidential Election

Click for www.electoral-vote.com

Broadcast TV Ratings for Friday, September 26, 2008

Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

ABC finished in first place for the evening with a 5.6/9 household rating/share, 8.74 million viewers and a 2.6/8 rating/share among adults 18-49.

  • Last Week:
    • 3.6/7 HH rating [#t2]
    • 5.54M viewers [#3]
    • 1.5/5 A18-49 rating [#1]
  • 8:00 p.m.: The 20/20 special “Portrait of a President, Part I” (4.6/8 HH rating/share, 6.61M viewers, 1.7/6 A18-49 rating/share).
    • Week-to-week numbers (10-11pm):
      • Households – 3.9/7 to 4.6/8
      • Viewers – 5.75M to 6.61M
      • Adults 18-49 – 1.5/5 to 1.7/6
  • 9:00 p.m.: ABC News Vote 2008: Presidential Debate (6.3/10 HH rating/share, 10.20M viewers, 3.2/9 A18-49 rating/share).
  • 10:30 p.m.: ABC News Vote 2008: Analysis of Presidential Debate (5.2/9 HH rating/share, 8.74M viewers, 2.7/8 A18-49 rating/share).

CBS followed in second place for the evening with a 4.8/8 household rating/share and 7.39 million viewers and was tied for second among adults 18-49 with a 2.0/6 rating/share.

  • Last Week:
    • 4.0/7 HH rating [#1]
    • 5.90M viewers [#1]
    • 1.4/5 A18-49 [#t2]
  • 8:00 p.m.: A repeat of the series premiere of The Mentalist (5.2/9 HH rating/share, 7.80M viewers, 1.9/6 A18-49 rating/share).
  • 9:00 p.m.: CBS News Campaign ’08: Presidential Debate (4.8/8 HH rating/share, 7.44M viewers, 2.1/6 A18-49 rating/share).
  • 10:30 p.m.: CBS News Campaign ’08: Analysis of Presidential Debate (3.9/7 HH rating/share, 6.41M viewers, 1.9/5 A18-49 rating/share).

NBC finished in third place for the evening with a 4.1/7 household rating/share and 6.50 million viewers, but managed a tie for second among adults 18-49 with a 2.0/6 rating/share.

  • Last Week:
    • 3.2/6 HH rating [#4]
    • 4.61M viewers [#4]
    • 1.4/5 A18-49 rating [#t2]
  • 8:00 p.m.: America’s Toughest Jobs (2.9/5 HH rating/share, 4.56M viewers, 1.3/5 A18-49 rating/share).
    • Week-to-week numbers (time period debut):
      • Households – 2.1/4 to 2.9/5
      • Viewers – 3.20M to 4.56M
      • Adults 18-49 – 1.1/4 to 1.3/5
  • 9:00 p.m.: NBC News Decision ’08: Presidential Debate (4.8/8 HH rating/share, 7.75M viewers, 2.4/7 A18-49 rating/share).
    • Last week’s numbers (Dateline – 9-11pm):
      • Households – 3.7/7
      • Viewers – 5.30M
      • Adults 18-49 – 1.5/5
  • 10:30 p.m.: NBC News Decision ’08: Analysis of Presidential Debate (4.5/8 HH rating/share, 6.63M viewers, 2.2/6 A18-49 rating/share).

FOX followed in fourth place for the evening with a 2.8/5 household rating/share, 4.42 million viewers, and was tied for fourth among adults 18-49 with a 1.4/4 rating/share.

  • Last Week:
    • 3.6/7 HH rating [#t2]
    • 5.62M viewers [#2]
    • 1.4/5 A18-49 rating [#t2]
  • 8:00 p.m.: Are You Smarter Than A 5th Grader? (3.3/6 HH rating/share, 5.10M viewers, 1.4/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.9/7 to 3.3/6
      • Viewers – 6.06M to 5.10M
      • Adults 18-49 – 1.3/5 to 1.4/5
  • 9:00 p.m.: FOX News: Presidential Debate (2.4/4 HH rating/share, 4.14M viewers, 1.4/4 A18-49 rating/share).
    • Last week’s numbers (Don’t Forget the Lyrics!):
      • Households – 3.4/6
      • Viewers – 5.26M
      • Adults 18-49 – 1.5/5

The CW finished in fifth place for the evening with a 2.4/4 household rating/share and 4.41 million viewers, but managed a tie for fourth place among adults 18-49 with a 1.4/4 rating/share.

  • Last Week:
    • 2.6/5 HH rating [#5]
    • 4.39M viewers [#5]
    • 1.4/5 A18-49 rating [#t2]
  • 8:00 p.m.: WWE Friday Night Smackdown! (2.4/4 HH rating/share, 4.41M viewers, 1.4/4 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.3/4 to 2.4/4
      • Viewers – 4.08M to 4.41M
      • Adults 18-49 – 1.3/5 to 1.4/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “20/20” will be reported in next weeks report for Friday, October 3, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Sources: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.

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