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Broadcast TV Ratings for Sunday, September 21, 2008

A complete breakdown of the night’s ratings follows after the jump.

NBC finished in first place for the evening with a 10.0/16, household/rating share, 17.94 million viewers and a 7.3/18 rating/share among adults 18-49.

  • Last Week:
    • 8.3/13 HH Rating/Share [#1]
    • 14.64M Viewers [#1]
    • 5.9/15 A18-49 Rating [#1]
  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 7:30 p.m: Football Night in America (4.8/9 HH rating/share, 7.58M viewers, 3.1/10 A18-49 rating/share).
    • Last week’s numbers (Football Night in America – 7:30-8pm):
      • Households – 3.3/6 to 4.8/9
      • Viewers – 5.27M to 7.58M
      • Adults 18-49 – 2.0/7 to 3.1/10
  • 8:15 p.m: NBC Sunday Night Football: Green Bay Packers at Dallas Cowboys (13.3/21 HH rating/share, 22.23M viewers, 9.0/22 A18-49 rating/share).
    • Week-to-week numbers (NBC Sunday Night Football: Pittsburgh Steelers at Cleveland Browns8:15-11:15pm):
      • Households – 10.8/18 to 13.3/21
      • Viewers – 17.83M to 22.23M
      • Adults 18-49 – 7.2/19 to 9.0/22

CBS followed in a tie for second place for the evening with a 6.9/11 household rating/share, was alone in second among viewers with 10.56 million viewers and was third among adults 18-49 with a 2.8/7 rating/share.

  • Last Week
    • 6.5/11 HH Rating/Share [#2]
    • 10.14M Viewers [#2]
    • 3.0/8 A18-49 Rating [#2]
  • Note: Due to the NFL overrun, the following numbers, for CBS only, are based on the final national numbers.
  • 4:15 p.m.: CBS NFL Various Games National (12.0/23 HH rating/share, 19.23M viewers, 7.1/24 A18-49 rating/share).
    • Week-to-week numbers (CBS NFL Various Games National – 4:15-7:44pm):
      • Households – 15.5/30 to 12.0/23
      • Viewers – 25.41M to 19.23M
      • Adults 18-49 – 9.8/32 to 7.1/24
  • 7:27 p.m.: 60 Minutes (9.2/15 HH rating/share, 14.59M viewers, 3.3/9 A18-49 rating/share).
  • 8:27 p.m.: A repeat of Cold Case (5.3/8 HH rating/share, 8.03M viewers, 1.9/5 A18-49 rating/share).
    • Last week’s numbers (Big Brother 10 – 8:44-9:44pm):
      • Households – 4.3/7
      • Viewers – 6.68M
      • Adults 18-49 – 2.2/5
  • 9:27 p.m.: Another repeat of Cold Case (5.2/8 HH rating/share, 7.72M viewers, 2.1/5 A18-49 rating/share).
  • 10:27 p.m.: And a repeat of Criminal Minds (4.4/8 HH rating/share, 6.27M viewers, 1.7/5 A18-49 rating/share) closed out the evening for CBS.

ABC finished in a tie for second place for the evening with a 6.9/11 household rating/share, was third among viewers with 10.34 million viewers and a little stronger second among adults 18-49 with a 3.2/8 rating/share.

  • Last Week:
    • 3.3/5 HH Rating/Share [#t3]
    • 5.13M Viewers [#4]
    • 1.4/4 A18-49 Rating [#4]
  • Due to the live event, the following numbers, for ABC only, are based on the final national numbers.
  • 7:00 p.m.: Jimmy Kimmel’s Big Night of Stars (3.1/5 HH rating/share, 4.61M viewers, 1.3/4 A18-49 rating/share) proved to be not such a good idea.  Last year when the Emmy’s aired on Fox, the network aired just your regular pre-show event, and the results were much stronger, nearly double the audience and more than double the A18-49 rating.
  • 8:00 p.m.: The 60th Annual Primetime Emmy Awards (8.2/13 HH rating/share, 12.34M viewers, 3.8/9 A18-49 rating/share) fared slightly worse than last year’s installment (which aired on FOX), drawing 590,000/5% fewer viewers and 12% less adults 18-49.
    • Year-to-year numbers (FOX  – The 59th Annual Primetime Emmy Awards – 9/16/2007):
      • Households – 8.5/14 to 8.2/13
      • Viewers – 12.93M to 12.34M
      • Adults 18-49 – 4.3/11 to 3.8/9

FOX followed in fourth place for the evening with a 3.0/5 household rating/share, 5.01 million viewers and a 2.2/6 rating/share among adults 18-49.

  • Last Week:
    • 3.3/5 HH Rating/Share [#t3]
    • 5.15M Viewers [#3]
    • 2.1/6 A18-49 Rating [#3]
  • 7:00 p.m.: A repeat of American Dad (2.9/5 HH rating/share, 4.73M viewers, 1.9/6 A18-49 rating/share).
  • 7:30, 8:00 & 8:30 p.m.: Three repeats of The Simpsons (2.8/5 HH rating/share, 4.94M viewers, 2.3/6 A18-49 rating/share).
  • 9:00 & 9:30 p.m.: Back-to-back repeats of Family Guy (3.2/5 HH rating/share, 5.24M viewers, 2.5/6 A18-49 rating/share).

The CW was left in fifth place with a 1.0/2 household rating/share, 1.34 million viewers and a 0.6/2 rating/share among adults 18-49.

  • Last Week:
    • 1.3/2 HH Rating/Share [#5]
    • 2.01M Viewers [#5]
    • 0.8/2 A18-49 Rating [#5]
  • 7:00 p.m.: A repeat of One Tree Hill (1.0/2 HH rating/share, 1.37M viewers, 0.6/2 A18-49 rating/share).
  • 8:00 p.m.: A repeat of Privileged (0.8/1 HH rating/share, 1.11M viewers, 0.4/1 A18-49 rating/share).
  • 9:00 p.m.: And a repeat of America’s Next Top Model (1.2/2 HH rating/share, 1.56M viewers, 0.8/2 A18-49 rating/share) ended the evening for The CW.
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “NBC Sunday Night Football: Green Bay Packers at Dallas Cowboys” will be reported in next weeks report for Sunday, September 28, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.

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