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Broadcast TV Ratings for Wednesday, September 17, 2008

America’s Got Talent led NBC to another Wednesday win as the nights most-watched program, while Bones (most-watched in the adults 18-49 demo) kept Fox afloat in second place, despite week-to-week dips from comedies Til Death and Do Not Disturb.

Meanwhile, The CW’s flagship program America’s Top Model continued its upward trend from the season premiere three weeks back, keeping third-year network out of last place with a fourth place finish on the evening among A18-49.

Check out all the above and more, including my full analysis of the night’s lineup, after the jump.

NBC finished in first place for the evening with a 6.6/11 household rating/share, 10.39 million viewers and a 2.7/8 rating/share among adults 18-49.

  • Last Week:
    • 6.5/11 HH rating/share [#1]
    • 10.06M viewers [#1]
    • 2.6/7 A18-49 rating/share [#1]
  • 8:00 p.m: America’s Got Talent (7.5/12 HH rating/share, 12.05M viewers, 3.1/9 A18-49 rating/share) continues its steady ratings for NBC, drawing the evening’s largest audience and producing slight gains from the week prior among households (+3%), viewers (350,000/+3%) and adults 18-49 (+7%).
    • Week-to-week numbers:
      • Households – 7.3/12 to 7.5/12
      • Viewers – 11.70M to 12.05M
      • Adults 18-49 – 2.9/8 to 3.1/9
  • 10:00 p.m: A repeat of Law & Order: Special Victims Unit (4.9/8 HH rating/share, 7.07M viewers, 2.1/6 A18-49 rating/share).

CBS followed in second place for the evening with a 4.8/8 household rating/share, but was third among both viewers (7.07 million) and adults 18-49 (1.9/5 rating/share).

  • Last Week:
    • 4.8/8 HH rating/share [#2]
    • 7.11M viewers [#3]
    • 1.7/5 A18-49 rating/share [#3]
  • 8:00 & 8:30 p.m.: Back-to-back repeats of The New Adventures of Old Christine (3.1/5 HH rating/share, 4.62M viewers, 1.4/4 A18-49 rating/share).
    • Last week’s numbers (Greatest American Dog – season one/series? finale):
      • Households – 3.5/6
      • Viewers – 5.43M
      • Adults 18-49 – 1.6/5
  • 9:00 p.m.: A repeat of Criminal Minds (5.8/9 HH rating/share, 8.63M viewers, 2.3/6 A18-49 rating/share).
  • 10:00 p.m.: A repeat of CSI: NY (5.5/9 HH rating/share, 7.96M viewers, 2.2/6 A18-49 rating/share).

FOX finished in third place for the evening with a 4.5/7 household rating/share, but was a stronger second among both viewers (7.17 million) and adults 18-49 (2.5/5 rating/share).

  • Last Week:
    • 4.7/8 HH rating/share [#3]
    • 7.26M viewers [#2]
    • 2.5/7 A18-49 rating/share [#2]
  • 8:00 p.m.: Bones (6.1/10 HH rating/share, 9.71M viewers, 3.2/10 A18-49 rating/share) has really grown into a consistent and demo leading performing, winning the night in the demo.
    • Week-to-week numbers:
      • Households – 5.8/10 to 6.1/10
      • Viewers – 9.15M to 9.71M
      • Adults 18-49 – 3.0/9 to 3.2/10
  • 9:00 p.m.: Week two of the third season of‘Til Death (3.2/5 HH rating/share, 5.13M viewers, 1.9/5 A18-49 rating/share), meanwhile, wasn’t able to capitalize on its strong lead-in.  Not only did the series drop from its season premiere last week (930,000/15% among viewers and 17% among adults 18-49), but the show’s retention from Bones was at a very weak 52/53/59 percent among households, viewers and adults 18-49.
    • Week-to-week numbers (season three premiere):
      • Households – 3.8/6 to 3.2/5
      • Viewers – 6.06M to 5.13M
      • Adults 18-49 – 2.3/6 to 1.9/5
  • 9:30 p.m.: Week two of new series Do Not Disturb (2.6/4 HH rating/share, 4.13M viewers, 1.6/4 A18-49 rating/share).  Already facing an uphill battle due to last week’s very poor series premiere numbers, Do Not Disturb dropped even further in its second week, and honestly doesn’t stand much of a chance at lasting past this season.  Then again, if Fox sees something they like in its quality, they could hold off on making a decision and air it out of American Idol, like its done with so many shows in the past, including ‘Til Death.
    • Week-to-week numbers (series premiere):
      • Households – 3.1/5 to 2.6/4
      • Viewers – 4.65M to 4.13M
      • Adults 18-49 – 2.2/5 to 1.6/4

ABC followed in fourth place for the evening with a 3.0/5 household rating/share and 4.24 million viewers, but was fifth among adults 18-49 with a 1.3/4 rating/share.

  • Last Week:
    • 3.1/5 HH rating/share [#4]
    • 4.43M viewers [#4]
    • 1.6/4 A18-49 rating/share [#t4]
  • 8:00 p.m.: A repeat of Wife Swap (2.8/5 HH rating/share, 3.85M viewers, 1.3/4 A18-49 rating/share).
  • 9:00 p.m.: A repeat of the 20/20 special “The Royal Family” (3.2/5 HH rating/share, 4.42M viewers, 1.3/4 A18-49 rating/share).
    • Last week’s numbers (20/20: They’re Not Like Us):
      • Households – 4.3/7
      • Viewers – 6.09M
      • Adults 18-49 – 2.0/6

The CW finished in fifth place for the evening with a 2.2/4 household rating/share and 3.11M viewers, but managed a fourth place finish among adults 18-49 with a 1.6/4 rating/share.

  • Last Week:
    • 2.1/3 HH rating/share [#5]
    • 3.06M viewers [#5]
    • 1.6/4 A18-49 rating/share [#t4]
  • 8:00 p.m.: After a sub-par opening to the season, America’s Next Top Model (2.9/5 HH rating/share, 4.24M viewers, 2.1/6 A18-49 rating/share) has rebounded quite nicely, posting gains in week two and now in week three.  The show improved by 380,000/10% among viewers and 5% among adults 18-49 from the week prior, pushing The CW past ABC for sole possession of fourth place on the evening.
    • Week-to-week numbers:
      • Households – 2.6/4 to 2.9/5
      • Viewers – 3.86M to 4.24M
      • Adults 18-49 – 2.0/6 to 2.1/6
  • 9:00 p.m.: A repeat of 90210 (1.6/2 HH rating/share, 1.99M viewers, 1.1/3 A18-49 rating/share).

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “America’s Got Talent” will be reported in next weeks report for Wednesday, September 24, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.