Confident in its quality, and impressed by its cumulative audience viewings when repeats are counted, HBO has given an early second season renewal to the Alan Ball vampire drama True Blood. True Blood premiered on September 7th to just 1.4 million viewers, but HBO says that when all the repeat airings were added in, the premiere attracted a total audience of 4 million viewers. The network also noted that the second episode grew by 24%.
“We’re in a business where we have to believe in the show — and the show is fantastic,” said Michael Lombardo, president of HBO’s programming group and West Coast operations. “It gets better in every episode. The show deserves a second year whatever the ratings.”
The network also announced that season two will roll air much sooner than expected, airing next summer as part of HBO’s plan to air year-round programming on Sunday nights.
“Last couple years our volume of Sunday night series went down, and we’re hoping to have a distinctive night of series on for 52 weeks a year next year,” Lombardo said. “Our intention is not to have periods where we’re not delivering originals.”
True Blood airs Sunday nights at 9pm on HBO.
Source: The Hollywood Reporter