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Broadcast TV Ratings for Friday, August 29, 2008

Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

FOX finished in first place for the evening with 5.29 million viewers and was involved in a three-way tie for first among adults 18-49 with a 1.3/5 rating/share.

  • Last Week:
    • 2.5/5 HH rating [#4]
    • 3.98M viewers [#3]
    • 1.1/4 A18-49 rating [#t4]
  • 8:00 p.m.: A repeat of Are You Smarter Than A 5th Grader? (4.86M viewers, 1.2/4 A18-49 rating/share).
  • 9:00 p.m.: And that was followed by another repeat of Are You Smarter Than A 5th Grader? (5.72M viewers, 1.5/5 A18-49 rating/share).
    • Last week’s numbers (NFL Preseason Football: Oakland at Tennessee – 8-11:18pm):
      • Households – 2.4/4
      • Viewers – 3.53M
      • Adults 18-49 – 1.3/4

CBS followed in second place for the evening with 5.11 million viewers and was involved in a three-way tie for first place among adults 18-49 with a 1.3/5 rating/share.

  • Last Week:
    • 3.2/6 HH rating [#2]
    • 4.74M viewers [#2]
    • 1.6/6 A18-49 [#2]
  • 8:00 p.m.: A repeat of Ghost Whisperer (5.15M viewers, 1.4/5 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Numb3rs (6.08M viewers, 1.4/5 A18-49 rating/share).
  • 10:00 p.m.: And that was followed by an original episode of Swingtown (4.12M viewers, 1.2/4 A18-49 rating/share).
    • Episode-to-episode numbers (Swingtown – 8/15/2008 – 10:03-11pm):
      • Households – 2.3/4 to x.x/x
      • Viewers – 3.24M to 4.12M
      • Adults 18-49 – 0.9/3 to 1.2/4
    • Last week’s numbers (NFL Preseason: Houston Texans at Dallas Cowboys – 8-11:10pm):
      • Households – 3.2/6
      • Viewers – 4.82M
      • Adults 18-49 – 1.6/6

NBC finished in third place for the evening with 4.36 million viewers, but was fourth among adults 18-49 with a 1.2/4 rating/share.

  • Last Week:
    • 10.7/19 HH rating [#1]
    • 17.88M viewers [#1]
    • 5.5/18 A18-49 rating [#1]
  • 8:00 p.m.: A repeat of America’s Toughest Jobs (3.50M viewers, 1.0/4 A18-49 rating/share).
  • 9:00 p.m.: A two-hour edition of Dateline (4.78M viewers, 1.4/4 A18-49 rating/share).
    • Episode-to-episode numbers (SUN; 8/3/2008 – 7-8pm):
      • Households – 3.3/7 to x.x/x
      • Viewers – 4.88M to 4.78M
      • Adults 18-49 – 1.1/4 to 1.4/4
    • Last Friday airing (8/1/2008 – 9-11pm):
      • Households – 4.0/8 to x.x/x
      • Viewers – 5.55M to 4.78M
      • Adults 18-49 – 1.4/5 to 1.4/4
    • Last week’s numbers (2008 Summer Olympics Friday-Primetime – 8-11:30pm):
      • Households – 10.7/19
      • Viewers – 17.88M
      • Adults 18-49 – 5.5/18

The CW followed in fourth place for the evening with 3.73 million viewers, but managed a stronger tie for first place among adults 18-49 with a 1.3/5 rating/share.

  • Last Week:
    • 2.1/4 HH rating [#5]
    • 3.62M viewers [#5]
    • 1.2/4 A18-49 rating [#3]
  • 8:00 p.m.: WWE Friday Night Smackdown! (3.73M viewers, 1.3/5 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.1/4 to x.x/x
      • Viewers – 3.62M to 3.73M
      • Adults 18-49 – 1.2/4 to 1.3/5

ABC finished in fifth place for the evening with 3.68 million viewers and a 1.1/4 rating/share among adults 18-49.

  • Last Week:
    • 2.7/5 HH rating [#3]
    • 3.81M viewers [#4]
    • 1.1/4 A18-49 rating [#t4]
  • 8:00 p.m.: A repeat of the film Win a Date With Tad Hamilton (3.18M viewers, 1.0/4 A18-49 rating/share).
    • Last week’s numbers (FILM – Collateral-REPEAT):
      • Households – 2.6/5
      • Viewers – 3.79M
      • Adults 18-49 – 1.1/4
  • 10:00 p.m.: 20/20 (4.68M viewers, 1.4/4 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.9/5 to x.x/x
      • Viewers – 3.84M to 4.68M
      • Adults 18-49 – 1.1/4 to 1.4/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Dateline” will be reported in next weeks report for Friday, September 5, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Sources: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.