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Broadcast TV Ratings for Thursday, August 28, 2008

CBS finished in first place for the evening with a 4.4/7 household rating/share and 6.60 million viewers, but was second among adults 18-49 with a 2.0/6 rating/share.

  • Last Week:
    • 4.6/8 HH rating [#2]
    • 6.87M viewers [#2]
    • 1.9/6 A18-49 rating [#2]
  • 8:00 p.m.: Big Brother 10 (5.0/8 HH rating/share, 7.71M viewers, 2.6/9 A18-49 rating/share). Note: Big Brother 10 was pre-empted in several markets due to an NFL football game.  Because of that, the numbers for BIg Brother will be lower when final nationals are released.
    • Episode-to-episode numbers (TUES, 8/26/2008 – 9pm):
      • Households – 4.1/6 to 5.0/8
      • Viewers – 6.28M to 7.71M
      • Adults 18-49 – 2.3/6 to 2.6/9
    • Week-to-week numbers:
      • Households – 4.0/7 to 5.0/8
      • Viewers – 6.17M to 7.71M
      • Adults 18-49 – 2.1/7 to 2.6/9
  • 9:00 p.m.: A repeat CSI: Crime Scene Investigation (5.2/8 HH rating/share, 7.72M viewers, 2.2/6 A18-49 rating/share.
  • 10:00 p.m.: CBS News: Democratic National Convention (3.2/5 HH rating/share, 4.46M viewers, 1.3/4 A18-49 rating/share).
    • Last week’s numbers (Flashpoint):
      • Households – 4.9/8
      • Viewers – 7.21M
      • Adults 18-49 – 1.9/5

ABC followed in second place for the evening with a 3.8/6 household rating/share, but was third among viewers with 5.44 million and tied for third among adults 18-49 with a 1.7/5 rating/share.

  • Last Week:
    • 2.4/4 HH rating [#4]
    • 3.18M viewers [#4]
    • 1.1/3 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of Ugly Betty (3.6/6 HH rating/share, 5.18M viewers, 1.6/5 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Grey’s Anatomy (3.8/6 HH rating/share, 5.42M viewers, 1.8/5 A18-49 rating/share).
  • 10:00 p.m.: ABC News Vote ‘08: The Democratic National Convention (4.0/6 HH rating/share, 5.73M viewers, 1.8/5 A18-49 rating/share).

FOX finished in third place for the evening with a 3.7/6 household rating/share, was a stronger second among viewers with 5.66 million and an even stronger first among adults 18-49 with a 2.1/6 rating/share.

  • Last Week:
    • 3.1/5 HH rating [#3]
    • 4.34M viewers [#3]
    • 1.5/4 A18-49 rating [#3]
  • 8:00 & 9:00 p.m.: Back-to-back original episodes of Moment of Truth (3.7/6 HH rating/share, 5.66M viewers, 2.1/6 A18-49 rating/share).
    • Last week’s numbers (NFL Preseason: San Francisco at Chicago):
      • Households – 3.2/6
      • Viewers – 4.61M
      • Adults 18-49 – 1.6/5

NBC followed in fourth place for the evening with a 3.4/5 household rating/share and 5.00 million viewers and was tied for third place among adults 18-49 with a 1.7/5 rating/share.

  • Last Week:
    • 13.7/23 HH rating [#1]
    • 22.14M viewers [#1]
    • 7.2/21 A18-49 rating [#1]
  • 8:00 p.m.: NFL on NBC Preseason Football: Jacksonville at Washington (3.2/5 HH rating/share, 4.37M viewers, 1.3/4 A18-49 rating/share).
  • 10:00 p.m.: 2008 Democratic National Convention (4.1/7 HH rating/share, 6.27M viewers, 2.3/7 A18-49 rating/share).
    • Last week’s numbers (2008 Summer Olympics Thursday-Primetime):
      • Households – 13.8/23
      • Viewers – 22.44M
      • Adults 18-49 – 7.3/22

The CW finished in fifth place for the evening with a 1.5/2 household rating/share, 2.17 million viewers and a 0.7/2 rating/share among adults 18-49.

  • Last Week:
    • 1.1/2 HH rating [#5]
    • 1.56M viewers [#5]
    • 0.6/2 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Smallville (1.6/3 HH rating/share, 2.39M viewers, 0.8/3 A18-49 rating/share).
  • 9:00 p.m.: And a repeat of Supernatural (1.4/2 HH rating/share, 1.94M viewers, 0.6/2 A18-49 rating/share) ended the evening for The CW.
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Big Brother 10” will be reported in next weeks report for Thursday, September 4, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Sources: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.