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Broadcast TV Ratings for Saturday, August 23, 2008

Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

NBC finished in first place for the evening with 16.82 million viewers and a 5.1/16 rating/share among adults 18-49.

  • Last Week:
    • 16.9/30 HH rating [#1]
    • 29.74M viewers [#1]
    • 9.7/30 A18-49 rating [#1]
  • 8:00 p.m.: 2008 Summer Olympics-Primetime (11.05M viewers, 2.9/10 A18-49 rating/share).
  • 9:00 p.m.: 2008 Summer Olympics-Primetime (15.18M viewers, 4.4/14 A18-49 rating/share).
  • 10:00 p.m.: 2008 Summer Olympics-Primetime (17.25M viewers, 5.8/18 A18-49 rating/share).
    • Last week’s numbers (2008 Summer Olympics-Primetime – 8-11:44pm):
      • Households – 17.8/32
      • Viewers – 31.59M
      • Adults 18-49 – 10.6/33

CBS followed in second place for the evening with 4.82 million viewers and was tied for second place among adults 18-49 with a 1.5/5 rating/share.

  • Last Week:
    • 1.8/3 HH rating [#3]
    • 2.65M viewers [#3]
    • 1.2/4 A18-49 [#t3]
  • 8:00 p.m.: NFL on CBS Preseason Football: Pittsburgh Steelers at Minnesota Vikings (4.82M viewers, 1.5/5 A18-49 rating/share).

FOX finished in third place for the evening with 4.43 million viewers, but managed a slightly stronger second place tie among adults 18-49 with a 1.5/5 rating/share.

  • Last Week:
    • 2.1/4 HH rating [#2]
    • 3.31M viewers [#2]
    • 1.2/4 A18-49 rating [#2]
  • 8:00p.m.: Back-to-back repeats of Cops (4.11M viewers, 1.4/5 A18-49 rating/share).
  • 9:00 p.m.: America’s Most Wanted (4.75M viewers, 1.6/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.1/4 to x.x/x
      • Viewers – 3.36M to 4.75M
      • Adults 18-49 – 1.2/4 to 1.6/5

ABC followed in fourth place for the evening with 3.31 million viewers and a 0.9/3 rating/share among adults 18-49.

  • Last Week:
    • 1.5/3 HH rating [#4]
    • 2.23M viewers [#4]
    • 0.7/2 A18-49 rating [#3]
  • 8:00 p.m: A repeat of the film Madagascar (3.67M viewers, 1.4/4 A18-49 rating/share).
    • Last week’s numbers (FILMLegally Blonde 2: Red, White & Blonde-REPEAT):
      • Households – 1.6/3
      • Viewers – 2.42M
      • Adults 18-49 – 0.7/3
  • 10:00 p.m: A repeat of Eli Stone (2.59M viewers, 0.6/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “2008 Summer Olympics-Primetime” will be reported in next weeks report for Saturday, August 30, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.