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Broadcast TV Ratings for Friday, August 22, 2008

Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

NBC finished in first place for the evening with 17.73 million viewers and a 5.4/18 rating/share among adults 18-49.

  • Last Week:
    • 15.3/27 HH rating [#1]
    • 25.85M viewers [#1]
    • 8.3/27 A18-49 rating [#1]
  • 8:00 p.m.: 2008 Summer Olympics-Primetime (21.08M viewers, 6.2/22 A18-49 rating/share).
  • 9:00 p.m.: 2008 Summer Olympics-Primetime (23.40M viewers, 7.5/24 A18-49 rating/share).
  • 10:00 p.m.: 2008 Summer Olympics-Primetime (31.90M viewers, 10.8/32 A18-49 rating/share).
    • Last week’s numbers (2008 Summer Olympics Friday-Primetime8-11:36pm):
      • Households – 15.4/28
      • Viewers – 26.07M
      • Adults 18-49 – 8.5/28

CBS followed in second place for the evening with 4.88 million viewers and a 1.6/5 rating/share among adults 18-49.

  • Last Week:
    • 3.0/5 HH rating [#3]
    • 4.30M viewers [#3]
    • 1.0/3 A18-49 [#5]
  • 8:00 p.m.: NFL Preseason: Houston Texans at Dallas Cowboys (4.88M viewers, 1.6/5 A18-49 rating/share).
    • Last week’s numbers (Swingtown – 10:03-11pm):
      • Households – 2.3/4
      • Viewers – 3.24M
      • Adults 18-49 – 0.9/3

ABC finished in third place for the evening with 4.67 million viewers and a 1.4/5 rating/share among adults 18-49.

  • Last Week:
    • 3.1/6 HH rating [#2]
    • 4.44M viewers [#2]
    • 1.3/3 A18-49 rating [#t3]
  • 8:00 p.m.: A repeat of the film Collateral (4.89M viewers, 1.4/5 A18-49 rating/share).
    • Last week’s numbers (FILM – Legally Blond-REPEAT):
      • Households – 2.6/5
      • Viewers – 3.89M
      • Adults 18-49 – 1.2/4
  • 10:00 p.m.: 20/20 (4.32M viewers, 1.3/4 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.0/7 to x.x/x
      • Viewers – 5.52M to 4.32M
      • Adults 18-49 – 1.4/4 to 1.3/4

FOX followed in fourth place for the evening with 4.07 million viewers and a 1.3/4 rating/share among adults 18-49.

  • Last Week:
    • 2.5/4 HH rating [#4]
    • 3.57M viewers [#5]
    • 1.3/4 A18-49 rating [#t3]
  • 8:00 p.m.: Back-to-back repeats of Are You Smarter Than A 5th Grader? (3.31M viewers, 1.2/4 A18-49 rating/share).
    • Last week’s numbers (NFL Preseason Football: Oakland at Tennessee – 8-11:18pm):
      • Households – 2.4/4
      • Viewers – 3.53M
      • Adults 18-49 – 1.3/4

The CW finished in fifth place for the evening with 3.85 million viewers and a 1.1/4 rating/share among adults 18-49.

  • Last Week:
    • 2.4/4 HH rating [#5]
    • 4.24M viewers [#4]
    • 1.4/5 A18-49 rating [#2]
  • 8:00 p.m.: WWE Friday Night Smackdown! (3.85M viewers, 1.1/4 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.4/4 to x.x/x
      • Viewers – 4.24M to 3.85M
      • Adults 18-49 – 1.4/5 to 1.1/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “2008 Summer Olympics-Primetime” will be reported in next weeks report for Friday, August 29, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Sources: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.

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