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Broadcast TV Ratings for Friday, August 15, 2008

Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

NBC finished in first place for the evening with 25.46 million viewers and a 8.2/26 rating/share among adults 18-49.

  • Last Week:
    • 19.2/34 HH rating [#1]
    • 35.71M viewers [#1]
    • 10.4/32 A18-49 rating [#1]
  • 8:00 p.m.: 2008 Summer Olympics-Primetime (21.08M viewers, 6.2/22 A18-49 rating/share).
  • 9:00 p.m.: 2008 Summer Olympics-Primetime (23.40M viewers, 7.5/24 A18-49 rating/share).
  • 10:00 p.m.: 2008 Summer Olympics-Primetime (31.90M viewers, 10.8/32 A18-49 rating/share).
    • Last week’s numbers (2008 Summer Olympics Opening Ceremony – 8-11:19pm):
      • Households – 18.8/34
      • Viewers – 34.89M
      • Adults 18-49 – 10.3/32

ABC followed in second place for the evening with 4.46 million viewers and was tied for second place among adults 18-49 with a 1.3/4 rating/share.

  • Last Week:
    • 1.9/3 HH rating [#4]
    • 2.81M viewers [#4]
    • 1.0/3 A18-49 rating [#t4]
  • 8:00 p.m.: A repeat of the film Legally Blond (3.92M viewers, 1.2/4 A18-49 rating/share).
    • Last week’s numbers (FILM – Lemony Snicket’s A Series of Unfortunate Event-REPEAT):
      • Households – 2.1/4
      • Viewers – 3.40M
      • Adults 18-49 – 1.1/4
  • 10:00 p.m.: 20/20 (5.55M viewers, 1.5/4 A18-49 rating/share).
    • Episode-to-episode numbers (8/1/2008):
      • Households – 3.0/6 to x.x/x
      • Viewers – 4.17M to 5.55M
      • Adults 18-49 – 1.1/4 to 1.5/4
    • Last week’s numbers (FILM – War of the Worlds-REPEAT):
      • Households – 2.0/4
      • Viewers – 2.98M
      • Adults 18-49 – 1.1/3

CBS finished in third place for the evening with 4.34 million viewers, but fell to a last place fifth among adults 18-49 with a 1.0/3 rating/share.

  • Last Week:
    • 2.3/4 HH rating [#2]
    • 3.46M viewers [#3]
    • 0.9/3 A18-49 [#5]
  • 8:00 p.m.: A repeat of Ghost Whisperer (4.93M viewers, 1.2/4 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Numb3rs (4.62M viewers, 1.0/3 A18-49 rating/share).
  • 10:00 p.m.: Swingtown (3.46M viewers, 1.0/3 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 1.9/3 to x.x/x
      • Viewers – 2.82M to 3.46M
      • Adults 18-49 – 0.9/3 to 1.0/3

The CW followed in fourth place for the evening with 4.08 million viewers, but managed a stronger tie for second place among adults 18-49 with a 1.3/4 rating/share.

  • Last Week:
    • 2.0/4 HH rating [#3]
    • 3.64M viewers [#2]
    • 1.1/4 A18-49 rating [#2]
  • 8:00 p.m.: WWE Friday Night Smackdown! (4.08M viewers, 1.3/4 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.0/4 to x.x/x
      • Viewers – 3.64M to 4.08M
      • Adults 18-49 – 1.1/4 to 1.3/4

FOX finished in fifth place for the evening with 3.31 million viewers, but managed a slightly stronger fourth place finish among adults 18-49 with a 1.2/4 rating/share.

  • Last Week:
    • 1.6/3 HH rating [#5]
    • 2.25M viewers [#5]
    • 1.0/3 A18-49 rating [#t4]
  • 8:00 p.m.: NFL Preseason Football: Oakland at Tennessee (3.31M viewers, 1.2/4 A18-49 rating/share).
    • Last week’s numbers (Film – HellboyREPEAT):
      • Households – 1.6/3
      • Viewers – 2.25M
      • Adults 18-49 – 1.0/3

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “2008 Summer Olympics-Primetime” will be reported in next weeks report for Friday, August 22, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Sources: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.