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Broadcast TV Ratings for Friday, August 8, 2008

Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening and ratings figures for certain shows were not available for this evening.

NBC finished in first place for the evening with 35.31 million viewers and a 10.3/32 rating/share among adults 18-49.

  • Last Week:
    • 3.6/7 HH rating [#1]
    • 4.98M viewers [#2]
    • 1.2/4 A18-49 rating [#t2]
  • 8:00 p.m.: 2008 Summer Olympics Opening Ceremony (35.31M viewers, 10.3/32 A18-49 rating/share).
    • Last week’s numbers (Dateline – 9-11pm):
      • Households – 4.0/8
      • Viewers – 5.55M
      • Adults 18-49 – 1.4/5

CBS followed in second place for the evening with 4.02 million viewers, but was tied for third place among adults 18-49 with a 1.1/3 rating/share.

  • Last Week:
    • 3.4/7 HH rating [#2]
    • 5.08M viewers [#1]
    • 1.2/4 A18-49 [#t2]
  • 8:00 p.m.: A repeat of Ghost Whisperer (x.xxM viewers, x.x/x A18-49 rating/share).
  • 9:00 p.m.: A repeat of Numb3rs (x.xxM viewers, x.x/x A18-49 rating/share).
  • 10:00 p.m.: Swingtown (3.46M viewers, 1.1/3 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.7/5 to x.x/x
      • Viewers – 4.06M to 3.46M
      • Adults 18-49 – 1.2/4 to 1.1/3

The CW finished in third place for the evening with 3.77 million viewers, but managed a slightly stronger second place finish among adults 18-49 with a 1.2/4 rating/share.

  • Last Week:
    • 2.4/5 HH rating [#t3]
    • 4.02M viewers [#3]
    • 1.3/5 A18-49 rating [#1]
  • 8:00 p.m.: WWE Friday Night Smackdown! (3.77M viewers, 1.2/4 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.4/5 to x.x/x
      • Viewers – 4.02M to 3.77M
      • Adults 18-49 – 1.3/5 to 1.2/4

ABC followed in fourth place for the evening with 3.30 million viewers and was tied for third place among adults 18-49 with a 1.1/4 rating/share.

  • Last Week:
    • 2.4/5 HH rating [#t3]
    • 3.65M viewers [#4]
    • 1.1/4 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of Samantha Who? (x.xxM viewers, x.x/x A18-49 rating/share).
    • Last week’s numbers (FILM – Lemony Snicket’s A Series of Unfortunate Event-REPEAT):
      • Households – 2.1/4
      • Viewers – 3.40M
      • Adults 18-49 – 1.1/4
  • 9:30 p.m.: A repeat of War of the Worlds (x.xxM viewers, x.x/x A18-49 rating/share).
    • Last week’s numbers (20/20 – 10pm):
      • Households – 3.0/6
      • Viewers – 4.17M
      • Adults 18-49 – 1.1/4

FOX finished in fifth place for the evening with 2.32 million viewers and a 1.0/3 rating/share among adults 18-49.

  • Last Week:
    • 1.7/3 HH rating [#5]
    • 2.54M viewers [#5]
    • 0.9/3 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of the film Hellboy (2.32M viewers, 1.0/3 A18-49 rating/share).
    • Last week’s numbers (Film – The Fog-REPEAT):
      • Households – 1.7/3
      • Viewers – 2.54M
      • Adults 18-49 – 0.9/3

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “2008 Summer Olympics Opening Ceremonies” will be reported in next weeks report for Friday, August 15, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Sources: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.