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Broadcast TV Ratings for Friday, August 1, 2008

Click more to read my full analysis of the night’s ratings.

Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

CBS finished in first place for the evening with 5.09 million viewers and was part of a three-way tie for first place among adults 18-49 with a 1.2/5 rating/share.

  • Last Week:
    • 3.5/7 HH rating [#2]
    • 5.22M viewers [#2]
    • 1.3/5 A18-49 [#3]
  • 8:00 p.m.: A repeat of Ghost Whisperer (4.97M viewers, 1.2/5 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Numb3rs (5.97M viewers, 1.3/5 A18-49 rating/share).
  • 10:00 p.m.: Swingtown (4.33M viewers, 1.3/4 A18-49 rating/share) fell another 7% from the week prior among adults 18-49.  Unlike Flashpoint which has done very well in its new time slot, Swingtown is struggling mightedly in the former Flashpoint time slot.  Through two episodes, the show is off 44% among viewers and 21% among adults 18-49 from the numbers Flashpoint posted in its two, and only, airings in the time slot.
    • Week-to-week numbers:
      • Households – 2.9/6 to x.x/x
      • Viewers – 4.20M to 4.33M
      • Adults 18-49 – 1.4/5 to 1.3/4

NBC followed in second place for the evening with 5.06 million viewers, but was part of a three-way tie among adults 18-49 with a 1.2/5 rating/share.

  • Last Week:
    • 3.7/7 HH rating [#2]
    • 5.47M viewers [#2]
    • 1.4/5 A18-49 rating [#t1]
  • 8:00 & 8:30 p.m.: Back-to-back repeats of Most Outrageous Moments (4.09M viewers, 0.9/4 A18-49 rating/share).
  • 9:00 p.m.: Dateline NBC (5.54M viewers, 1.4/5 A18-49 rating/share) was off 580,000/9.5% and 12.5% among adults 18-49, but was still strong enough to be the night’s most-watched show in both categories.
    • Week-to-week numbers:
      • Households – 4.3/8 to x.x/x
      • Viewers – 6.12M to 5.54M
      • Adults 18-49 – 1.6/6 to 1.4/5

The CW finished in third place for the evening with 3.98 million viewers, but managed a three-way tie for first place among adults 18-49 with a 1.2/5 rating/share.

  • Last Week:
    • 2.4/5 HH rating [#4]
    • 3.92M viewers [#4]
    • 1.4/5 A18-49 rating [#t1]
  • 8:00 p.m.: WWE Friday Night Smackdown! (3.98M viewers, 1.2/5 A18-49 rating), which is moving over to MyNetworkTV in the fall (a recap of WrestleMania XXIV will be shown on October 2, 2008, followed by the premiere of ‘Smackdown!’ on October 3rd) helped keep The CW out in front among adults 18-49, though the series dipped in the demo 14% from the week prior.
    • Week-to-week numbers:
      • Households – 2.4/5 to x.x/x
      • Viewers – 3.92M to 3.98M
      • Adults 18-49 – 1.4/5 to 1.2/5

ABC followed in fourth place for the evening with 3.75 million viewers and a 1.1/4 rating/share among adults 18-49.

  • Last Week:
    • 2.7/5 HH rating [#3]
    • 4.15M viewers [#3]
    • 1.1/4 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Lemony Snicket’s A Series of Unfortunate Events (3.46M viewers, 1.1/4 A18-49 rating/share).
    • Last week’s numbers (Duel – series finale):
      • Households – 2.1/4
      • Viewers – 3.12M
      • Adults 18-49 – 0.8/3
  • 10:00 p.m.: 20/20 (4.34M viewers, 1.1/4 A18-49 rating/share) used to be a strong ratings getter, but not in recent years, especially when there is simply no strong lead-in support for the show.
    • Week-to-week numbers:
      • Households – 3.1/6 to x.x/x
      • Viewers – 4.69M to 4.34M
      • Adults 18-49 – 1.2/4 to 1.1/4

FOX finished in fifth place for the evening with 2.57 million viewers and a 0.9/3 rating/share among adults 18-49.

  • Last Week:
    • 1.9/4 HH rating [#5]
    • 3.80M viewers [#5]
    • 1.2/5 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of the film The Fog (2.57M viewers, 0.9/3 A18-49 rating/share).
    • Last week’s numbers (Film – Anger Management -REPEAT):
      • Households – 2.1/4
      • Viewers – 3.15M
      • Adults 18-49 – 1.2/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Dateline NBC” will be reported in next weeks report for Friday, August 8, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Sources: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.