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“Swingtown” Down More Than 20% In New Friday Time Slot

Whereas Flashpoint was successful in its new Thursday night time slot, and the results were even stronger for its second airing last night, the same can’t be said for Swingtown.

Premiering in its new Friday night time slot last week, Swingtown drew the following ratings: 2.9/6 HH rating/share, 4.20M viewers, 1.4/5 A18-49 rating/share.  That was a decline of 26% among households, 1.12M/21% among viewers and 12.5% among adults 18-49 from its last aired episode (3.9/7 HH rating/share, 5.32M viewers, 1.6/5 A18-49 rating/share on Thursday, July 17th).

Additionally, it hurt the time slot signficantly, especially among total audience where is was down by 37% among households and 41%/2.92M among viewers from what Flashpoint posted in the same time slot the week prior (4.6/9 HH rating/share, 7.12M viewers, 1.5/5 A18-49 rating/share).  The only category it did okay in (with relation to how Flashpoint fared) was among adults 18-49, where it was off just 7% from what Flashpoint posted.  However, that rating was considered very low for Flashpoint (hence the switch to Thursday nights’), so it’s really not much of a positive.

Through eight aired episodes (seven on Thursday and one on Friday), Swingtown has averaged a 4.1 HH rating, 5.82M viewers and a 1.9 A18-49 rating.

Its second episode in its new time slot airs this evening.  Check back tomorrow for a look at how it fared and an overall analysis of the Thursday/Friday Swingtown/Flashpoint swap.