Flashpoint, the CBS series which switched timeslots with Swingtown, premiered in its new timeslot last night and drew okay ratings, improving upon its last Friday episode by 13% among the key A18-49 demographic. The series drew the following ratings: 4.5/8 HH rating/share, 6.73M viewers and a 1.7/5 A18-49 rating/share.
It was off slightly among households and viewers from its last episode (-2% among HH, -5% among viewers), but the growth among A18-49 is a key improvement, and is just 11% off from its series premiere rating in the demo (1.9).
It also was strong enough to post a first place finish in the timeslot across all three categories and improved upon last week’s timeslot occupant Swingtown by 15% among households, 27% among viewers and 6% among adults 18-49. Additionally, its retention from its lead-in was much stronger at 92% among households, 91% among viewers and 106% (or +6%) among adults 18-49 (compared to 65/60/84 for Swingtown last week), indicating that its a much better fit out of CSI, than was Swingtown. Though, that’s not all that surprising really.
Swingtown premieres in its new timeslot this evening. Be sure to check back in the future for my analysis of its ratings (Update: My post analysing Swingtown’s first Friday night ratings has been posted. Read it at this link).