This can’t be good news. CBS has announced that Swingtown is moving to Friday nights at 10pm. The timeslot that TV shows go to die. The reason is simple: ratings. The show hasn’t done all that well in recent weeks, usually dropping a little with each new episode. In the meantime, the networks other summer series, Flashpoint, debuted with a very solid 8.13 million viewers, and didn’t shed too many of those viewers in its second week. That show will be moving to Swingtown’s original timeslot, Thursday’s at 10pm.
Source: Orlando Sentinel
Edited to add ratings information and analysis [7/24/2008]
Through seven episodes (June 5-July 17), Swingtown has averaged a 4.3/8 HH rating/share, 6.05M viewers and a 2.0/6 A18-49 rating/share.
Flashpoint has aired just two episodes thus far and averaged a 5.0/10 HH rating/share, 7.63M viewers and a 1.7/6 A18-49 rating/share.
Looking at those two data sets, some may find it hard to understand why CBS is moving the show, but that average doesn’t tell the entire picture. The show started off much stronger (5.9/10 HH rating/share, 8.57M viewers and a 2.8/8 A18-49 rating/share) and its most recent airing was one of its lowest (3.9/7 HH rating/share, 5.32M viewers and a 1.6/5 A18-49 rating/share).
It’s also a favorite of mine, but it’s important to note that CBS isn’t entirely in the wrong here. They see an opportunity with Flashpoint, which yes, hasn’t done amazing, but still has the possibility to grow in a timeslot with much more exposure.
Tonight (Thursday, July 24th) was the first night that Flashpoint aired in its new timeslot, and tomorrow Swingtown airs in its new timeslot. Who knows, maybe both shows will do well. Check back tomorrow for a look at how Flashpoint does and on Saturday to see if Swingtown survives the move.