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Broadcast TV Ratings for Friday, July 4, 2008

Note: Due to the unavailability of the fast nationals last week, “Last Week” numbers in this week’s report are based on the final national numbers.

Additionally, household rating/share numbers were not available for this evening.

CBS finished in first place for the evening with 4.71 million viewers, but was tied for third place among adults 18-49 with a 0.9/4 rating/share.

  • Last Week:
    • 3.9/7 HH rating [#1]
    • 5.79M viewers [#1]
    • 1.2/4 A18-49 [#t3]
  • 8:00 p.m.: A repeat of Ghost Whisperer (3.76M viewers, 0.7/4 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Numb3rs (4.39M viewers, 0.8/4 A18-49 rating/share).
  • 10:00 p.m.: Boston Pops Fireworks Spectacular (5.99M viewers, 1.0/4 A18-49 rating/share).

NBC followed in second place for the evening with 4.38 million viewers and a 1.0/5 rating/share among adults 18-49.

  • Last Week:
    • 3.7/7 HH rating [#2]
    • 5.40M viewers [#2]
    • 1.5/5 A18-49 rating [#1]
  • 8:00 p.m.: U.S. Olympic Trials: Swimming (3.48M viewers, 0.8/4 A18-49 rating/share).
  • 9:00 p.m.: Macy’s 4th of July Fireworks Spectacular (5.60M viewers, 1.1/6 A18-49 rating/share).
  • 10:00 p.m.: Dateline NBC (4.06M viewers, 1.0/4 A18-49 rating/share).
    • Week-to-week numbers (9-10pm):
      • Households – 4.1/8 to x.x/x
      • Viewers – 5.97M to 4.06M
      • Adults 18-49 – 1.6/5 to 1.0/4

The CW finished in third place for the evening with 3.21 million viewers, but managed a first place finish among adults 18-49 with a 1.1/5 rating/share.

  • Last Week:
    • 2.2/4 HH rating [#4]
    • 4.05M viewers [#3]
    • 1.4/5 A18-49 rating [#2]
  • 8:00 p.m.: Friday Night Smackdown! (3.21M viewers, 1.1/5 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.2/4 to x.x/x
      • Viewers – 4.05M to 3.21M
      • Adults 18-49 – 1.4/5 to 1.1/5

ABC followed in fourth place for the evening with 2.90 million viewers, but fell to a last place fifth among adults 18-49 with a 0.7/3 rating/share.

  • Last Week:
    • 2.5/5 HH rating [#3]
    • 3.70M viewers [#4]
    • 1.1/4 A18-49 rating [#5]
  • 8:00 p.m.: Dance Machine (2.41M viewers, 0.5/3 A18-49 rating/share).
    • Week-to-week numbers (series premiere):
      • Households – 2.5/5 to x.x/x
      • Viewers – 3.61M to 2.41M
      • Adults 18-49 – 0.9/4 to 0.5/3
  • 9:00 p.m.: Duel (2.33M viewers, 0.5/3 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.2/4 to x.x/x
      • Viewers – 3.25M to 2.33M
      • Adults 18-49 – 1.0/3 to 0.5/3
  • 10:00 p.m.: 20/20 (3.94M viewers, 1.0/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.9/6 to x.x/x
      • Viewers – 4.25M to 3.94M
      • Adults 18-49 – 1.3/4 to 1.0/5

FOX finished in fifth place for the evening with 2.54 million viewers, but managed a tie for third place among adults 18-49 with a 0.9/4 rating/share.

  • Last Week:
    • 2.0/4 HH rating [#5]
    • 3.22M viewers [#5]
    • 1.2/4 A18-49 rating [#t3]
  • 8:00 p.m.: The theatrical film Daddy Day Care (2.54M viewers, 0.9/4 A18-49 rating/share).
    • Last week’s numbers (Film – XXX: State of the Union-REPEAT):
      • Households – 2.0/4
      • Viewers – 3.22M
      • Adults 18-49 – 1.2/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Boston Pops Fireworks Spectacular” will be reported in next weeks report for Friday, July 11, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.